Is it me or is Grammarlys' annual discount insane?
A 60 percent discount from monthly to annually surely is crazy. Going from 26€ a month to 10€ is a gap I haven't seen anywhere else (Usually it's 15 -> 10 or similar). Apparently it does work though....
What do you guys think?
Wonder if that speaks to how high their churn is. Sucker the users into an annual with a huge discount, and have them use it once or twice.
Exactly. Plus it shows their more realistic operating costs and expenses. Monthly pricing artificially inflated to make yearly plan like a better option.
yup; they havent figured out pricing.
I suspect it has something to do with annual plan users churning a lot less.
60% is still a crazy number though.