Is it possible to track the conversion-based user journey with google analytics?
Hey!
So I was playing with google analytics, and I am struggling with setting up one crucial flow I would like to track.
Imagine, I get 5 conversions per day (aka contact form submissions), is there any way I can track the website journey of users who converted?
I would like to see:
What was the entry page?
How long did they spend on the website?
What pages did they check before going to contact us?
Is anyone skilful and ready to point out the useful guide or educational video?
Thanks a bunch!
The first $500 MRR is the hardest milestone because everything is manual and nothing compounds yet. The founders who get through it are usually the ones with conviction about a specific problem rather than a general vision.
What's the specific problem you're most confident about solving?
Yep! I've done this with GA4 (but you can do with Universal Analytics too).
Pass the user ID to your GA event. In order to create a user journey mapping in GA reports, you need the Used ID: https://support.google.com/analytics/answer/9213390?hl=en
If you don't have the Used ID implemented yet, do step 1 and wait a couple of days. If you already implemented it, go to step 3.
Click "Explore" > Patch Exploration, and when simply define the conditions. It can be events, goals, pages visited, etc...
https://support.google.com/analytics/answer/9317498
Happy to provide a quick Loom if you can't make it.
Universal Analytics and GA4 analytics reports are different and mechanism or gathering data also differs. But you can do it through funneling by checking entry pages and adding a secondary dimension to get your desired metrics.
Hello Victoriia!
Yes, it is possible to track what you have described.
If it has, then it's Google Analytics Universal (old version). If it starts with a number, it is Google Analytics 4.
http://joxi.ru/YmEe7eeFG5M57m
GA4: Go to the Explore section -> create Path exploration report http://joxi.ru/RmzOlOOuvEME82
Not an expert but if you have a "thank you" page after your conversion, you can create a segmentation by that in GA and then can generate all the above data through it.
If you don't have a "thank you" page or similar, then you need to capture the button click which is a bit more technical, if I am not misremembering
There should be a lot of resources on that all over the interwebs.