Is location a deal-breaker? 🇺🇸
Hey everyone! I’ve got a quick question for our community, especially those of you based in the US. 🇺🇸
We’ve been noticing something intriguing with our SaaS tool, Unrubble. For those who aren’t familiar, Unrubble is all about simplifying staff scheduling, time and attendance tracking, and managing PTOs.
Here’s the puzzle: We’re getting a ton of sign-ups (shoutout to Google Ads for the boost!), but we’re seeing a surprisingly low conversion to paid accounts. So, here’s my ask: Could the fact that Unrubble is based outside the US be a turn-off for potential customers (we’re from Poland)? I’m really curious to hear your thoughts on this.
Your insights would be incredibly valuable, and in return, I’m more than happy to offer my two cents on any tool you’re using. Plus, I could feature your tool on our blog, which has a pretty broad reach within the US audience.
Looking forward to your thoughts and advice! Let’s help each other grow! Cheers!
From my experience at least, customers really don't care about location that much at all. They care about having their problems solved.
My opinion here is that you should consider some pricing strategy variations and A/B testing.
A good example could be to get rid of any free plans in favor of a $1 or $5 trial for example. This gets over that first issue of getting people to pay. The fact that you've already got them to pay is much more likely to convert into a plan and of course, you gain a little extra revenue too.
I've seen some examples of this improving conversions up to 15% in month 1 and I'm not saying it will 100% work but some A/B testing can never be a bad thing.