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9 Comments

Is my CTA too much?

Hey gang.

Recently launched a new landing page and a new intake funnel-- wondering if it seems like too much of an ask for first time customers. In theory, these are people who are slightly warmed to the idea of our business.

Here's the site:

MosaicMath.com

The current CTA is a signup form that asks for student information to register, and then asks the prospect to book a time for a meeting.

Any other general feeback is super duper welcome, I just feel most insecure about this part! Thanks in advance   🙏

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    Possible to ask for meeting time first and then user details? Might be better, I think.

    After clicking the CTA, I gotta hit 2 more keys before the first question is even asked.

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      Thanks so much for this input!

      I changed it to be "Schedule a Demo"... Which still takes quite a few clicks. But I think you are right-- it seems to make more sense.

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    • the orange shade and the person image on the right isn't very nice IMHO.
    • "Register a student" am I a 3rd party like a parent or teacher?.. than the next one is "register now"... :thinking:
    • There is some miss-match on the "fit" emphasis, it's said a couple of times, no details (just that there is a survey), it's not demonstrated in visuals, not mentioned in video, I'm not sure if that's a main thing, or just something you feel need to be said and is a side issue, not important...

    The page is decent but could be tweaks of feel more cohesive with the messaging.
    Maybe also bring back a message from the video on the screen collaboration back to the text and imaging on the page, possibly an animated gif ..

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      Thanks for the feedback, Hat! This was really helpful for getting me thinking about what I need to show clients specifically.

      To be clear, our product is certainly just online tutoring at the end of the day. But the reason why people ought to choose us is that we pair students up with the tutor that will work for them. Do you think that I need to make that part more specific or clear? You're probably right in that there could be a better video to express that.

      I changed all of the CTA's to be "Schedule a Demo" — sending users to a calendly link instead of to the form. Ashfame seems to think this is better and I tend to agree with him, though I would be curious to hear what you think.

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        Seems you did a bunch of work..
        I still miss a clean 1 path message and the process to align up and match.

        "Schedule a Demo" sounds a bit like a personal SASS demo...
        Is your target/first contact a parent or a student usually?
        So on one way you still talk about fit and mention a survey, but than the CTA and links aren't about surveys they are for a meeting.
        So for the meeting, who is expected? the student? the parent? both? should we prepare something ahead of time?... like you keep me stressed not knowing anything... and you might waste a bunch of time..
        Why the 2 colors? the red and purple, it's like I'm not in the same place.. I mean it's like 2 pages, you completely change colour scheme mid page..

        After the video, I think the order should be: process, features, testimonials

        What are people subscribing to at the bottom?

        "Meet with a diagnostic specialist" that you used in the process could be your CTA

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          Oh my gosh this is so helpful. Can't believe I missed this message.

          I am having the problem you forsaw here— wasting time doing demos.

          Partially this is a good problem, because having prospects in the first place is now motivating me to fix things.. ha!

          I posted another thread about this issue here: https://www.indiehackers.com/post/help-surely-theres-a-better-way-to-cta-towards-a-demo-6524920eac

          Basically, I think that I need a stronger filter for getting people into those Demos. In my mind, I have them as a way for me to pitch to parents. But perhaps I don't need that, and can send them through a sales funnel entirely over text? I guess part of this is not having the confidence that I can get sales cold yet (everything has been referall based so far).

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            re:no shows
            How far in advance do they usually schedule?
            maybe try "hit when the iron is hot" only allow scheduling for the next 3 hours or so... or 12 hours in case it's overnight... also the more scarcity you can show the better... both in schedule and in the service in general.

            You can also try a "live chat" path..

            if the client is hot (already sold, like a friend of a current client) they might not want/need the demo

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              Well, turns out pretty much all the one's I have gotten so far were from making a mistake and making us look like a free service. Have fixed that and now we arent getting any yet-- time to go back to the drawing board with our CPC ads I guess ¯\(ツ)

              I am very interested in what you say about scarcity here: Could you direct me to resources/give more info about that?

              I previously have had everything open. We use "acuity scheduling" which lets me create artificial busyness in the schedule... now I am curious how much I should be ramping that up. Any help would be super appreciated!

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                https://au.oberlo.com/blog/best-urgency-scarcity-tactics-increase-sales
                If you needed to set you dr. appointment 2 months in advance you'd really not want to cancel, if he was infinitely available, you'd easily cancel and reschedule.
                Showing less options would make people more committed.
                With things that are nice to have, calling immediately or within minutes has many stories of people 3x their sales...

                It needs to match your actual schedule and stuff
                and I don't know how long you usually have them, if it's like a 10 minute into call (5-10 minutes is easier to sell than a big time commitment..), only have the next 1.5-2 hours available during working hours
                and the morning opening 2 hours if it's after work hours.

                Maybe experiment later with having 1 more slot in the following day and another in the day after, but not at the same times.

                This also connects to "the paradox of choice", max 3 options gets more action than bigger numbers. only one choice get's way less action than 2 choices. so 2 and 3 are the perfect number of options normally.

                The reason for close time relates to priming and such, when it's currently the focus... time passing reduces people's commitment... it's also probably the time when the person is already available for it as he was just looking at it..

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