Is my landing page understandable?

Hey MG!

Recorded a brief 5 minute video audit about your website. I answer the question you ask about "is your landing page understandable".

https://www.loom.com/share/cb733c7132704d36900dbf507ab5d6d6

My main takeaway is that you should try to write your landing page to what your target audience can get from you, not necessarily what you do.

Hope I provided some value for you, please let me know if you have more questions!

Best,

My first impression:

• First thing I care about in ESP tools is the delivery rate, does cheaper mean less reliable? You should address this objection some where in your landing page
• Design look a little bit messy. Common advise: Use 2-3 font size only, Consistent spacing, etc...
• I tend to ignore description of feature description, probably because it's too much text and it's a little bit crowded in. Maybe shorten it a bit and give it some breathing room, more space between line, and some more space between Feature title and description?

Hey MG,

I think your h1 should be "Full fledged email marketing toolkit." As @santib says most end users won't care about what happens under the hood. The price is supporting information to what you actually do - which is a lot more than using SES to send newsletters.

In your pricing section you've got savings shown, for example "~ $225 Savings*" - but the asterisk doesn't seem to be referenced anywhere with further context / info - or it's non-obvious to me. I assume the saving is in comparison to mailchimp, and would certainly expect to see the * expanded somewhere.

I guess I'd also be curious if it is truly unlimited? Seems like you're opening up yourselves to an open ended liability there and as a potential customer I'd be curious about the longevity of that.

Hope it goes well :-)

Is there a reason why are you saying you use Amazon SES to send your emails?

I feel is something your customers won't really care. People looking to send cheaper newsletters that are technical will probably go to Amazon SES straight away. Your public will be more on the non-technical side of things that's why I don't understand the why of this statement.

For SEO, look at improving the structure of your website, I would start by adding the appropriate html tags like <h1> for the title of the page and so on..

It is but only because I knew what to expect. Might be worth asking a question like "Can you send newsletters for less than X? Do you even know what it costs to send newsletters?" As well, language like "Full fledged" is a bit tough to understand. Simpler copy with less words might be an improvement to consider.

I think you need create bigger screenshots and disable shadows. Same way increase size inputs.