I can't seem to stop thinking about the next feature to add, as requests are constantly coming in from the few users I already have, which is now kind of blocking me from focusing more time on marketing and growing. I have the mindset to only start focusing on the marketing part when I am 100% satisfied with my product, but I start to think that day might never come. Here is the link, if you want to check it out.
Have you ever had the same issue?
If you are feeling overwhelmed with development tasks and find it challenging to balance marketing and product improvement, consider delegating or outsourcing certain aspects of your work. This could involve hiring additional team members, freelancers, or agencies who can assist with development tasks, allowing you to focus more on marketing and growth.
Hey Daniel, balancing product development and marketing is key. Don't wait for perfection, start reaching out and refining along the way. Best of luck!
Really liked the product! Like everyone is saying start focusing on marketing if it works as showcased on your home page you are ready to go! Keep up the good work
I really like the product. I have to echo what others are saying. You really need to start getting someone to market the product.
Gotta say it is a gorgeous website and the tool itself looks very polished! Kudos on that, I would say this is 100% marketable and you should just have a balanced approach on adding features, time them in waves and keep the marketing cycles going in waves as well.
Is this your project alone? It is one hell of a job if so!
This is awesome! We definitely feel the struggle between juggling between marketing an developing and we are two people 😀.
At the same time, we do feel like marketing is at times much more important than developing. Growing your brand is essential to finding people who will use your product, and if you focus on getting that 100% satisfaction, you might be venturing into over-engineering. Most of the times, this isn't ideal!
But, we think you're already taking the appropriate steps, just by posting this! That's more than a lot of developers will do.
I feel this, Daniel!
I don't know exactly how your business model works, but if you have some measure of conversion rate, and also your CAC, then you can kind of understand when you can start focusing more on marketing. If you aren't satisfied with the rate at which you're converting users to paid, then I think it makes sense to add features to the product, or at least work on getting the users to experience the full value of your product, before attracting new users to the funnel. That being said, you product looks pretty great - and the website looks slick - so I wonder whether adding new features really should be the focus for you at the point?
As a designer, I really like how you're marketing the product on your website. It really shows how easy it is to use and all the features that are available right now.
I'd suggest focusing on your current features and making sure those are solid and bug free before thinking of new features to add as it would help your current user base stick around. Then you can listen to them and see what features they might want in the future.
Very nice! that looks pretty cool, useful and professional.
Good luck! 😀
Oh thank you! I'm so happy to hear that.
I really, really liked your product. I just tested it, and it's amazing. If I were you, I would start marketing it right away and add new features along the way. You have a working product, and that's what matters.
thanks Idan for the positive reinforcement, it means a lot ✌️
Hi Daniel,
In my opinion it's completely natural to want to perfect your product before marketing it, but it's important to find a balance that allows for both.
While it's crucial to listen to user feedback and consider adding new features, it's also essential to prioritize your time and resources effectively. Here are a few techniques, which I try to implement.
Set clear priorities: Identify the most critical features or improvements that will add the most value to your product. Focus on addressing those first before moving on to additional requests. This way, you can ensure your product remains competitive and addresses the needs of your existing users.
Plan for iterations: Instead of striving for absolute perfection before shifting focus to marketing, consider adopting an iterative approach. Release frequent updates and improvements to your product based on user feedback, while also dedicating time to marketing efforts.
Create a roadmap: Develop a clear roadmap for your product's future. This will help you visualize the overall direction and make informed decisions about what features to prioritize and when to allocate resources to marketing.
Remember that achieving 100% satisfaction with your product is often an ongoing process. While it's essential to deliver a quality product, don't let the pursuit of perfection hinder your marketing efforts and growth potential. Finding the right balance between improving your product and promoting it is crucial for long-term success.
Hey, great list of actionable advices, thanks! I think big part of this is managing your mental game, and understanding the bigger picture. Something I still have to work on.
Exactly, agree.
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Do you have a certain threshold of how many users need to ask for a feature before deciding to implement it or is it purely a product fit question for yourself?
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Great insight, especially when you were talking about rushing half-baked features. I really do have the tendency to value quantity over quality, because in today's world I have this fear that you either ship fast or you get left behind among all the other competitors who were the first one to add that very specific feature. Now with the rise of AI I think things might get even more accelerated. It's hard to slow down especially as a solo developer.
Focusing on niches, and having my own flexible (but not very flexible) vision in front of me might be the solution for this.