Is my value prop clear enough?

I think it could use some work, TBH. You really present the real value. Why should someone choose this over any alternatives; not just other courses, but also hiring others to handle their marketing? What's the benefit? How will this solve a pain or increase a pleasure?

I think you hint at it a bit in the headline, but you need to connect the dots more. Why shouldn't they outsource their marketing? That is an easier option. If that is going to be your angle, why not tie this to something that plays off emotions like becoming more self-sufficient, taking charge of their livelihood or not wasting money every month?

You should also try to get more specific. Instead of "get more customers and keep them coming back," can you provide estimates of the percentage increase in new/repeat customers?

It's great that you are targeting a niche, and I think you can do more to personalize the page to that. What are some of the things that make the course unique to that industry?

It's good that you put a CTA above the fold, but I would remove the price from that first button. Do more to convince people that the price is worth it so they view this as an investment and not just a cost.

The description of the course is pretty bland. In fact, it may be hurting more than helping. If I'm interested in a course to market my business I want to see lessons directly related to that, not about physical and mental health.

Instead of just listing topics, tease specific lessons and benefits. Give just enough detail to create some curiosity and anticipation.

Is there any sort of price discount or incentive for pre-ordering? If so, you should highlight that in some way. If not, then why should someone pay now rather than wait until the course comes out or has been out long enough to work out the kinks?

I hope that helps. Best of luck.

Hey Salvador - copywriter here. For your headline (and basically every other line of copy), ask yourself "so what?" Sooo...why should your users care about learning marketing? Will it result in more sales for their business? Be as specific as you can here.

Also, you need to establish credibility. You say that your course has a "proven process"...but how is it proven? Has it been proven to work? If so, share that. Introduce yourself and share your story. Nobody wants to buy a course from a faceless person. That screams "scam."

Also, that "course details" section on the side seems out of the place - I would put that further down the page.

Have you done any voice-of-customer research? You should be speaking to your audience using the words that THEY use. Speak to their greatest fears, challenges and desires. Dig deep.

Hope my advice helps!

@Zeferino

I've got two different angles of opinions on your website.

Firstly, content ->
Your headline is nice. The target audience is auto detailers and you are offering them course to learn marketing. Sweet and easy to understand. What I felt you can do is shift the testimonials to the bottom section. It's natural human behavior. Visitors don't have the context right away to value your testimonials yet. First you explain them your product, then share the testimonials.

Secondly, design ->
There's a lot of scope for you to improve your design. The text sizes are too big and it's very close to the website borders. Maybe try reducing that. And add social media links if possible. It will add good social clout to your course too.

Hope this helps you!

https://zeferino.co/