Is Product hunt dying?

Product hunt is clearly featuring fewer products than before:

• Last year between 60% and 98% of launches were featured.
• The share dropped to 25% from the 25th of January.
• In September 2024 only 10% of launches are featured

That leads to several issues:

• Launches do not provide exposure to makers
• This is killing Product Hunt’s viral loop as many founders will stop promotion activities if their launch is not featured
• As the reasons to be featured aren’t transparent it adds a lot of uncertainty

Overall Product Hunt become a less interesting channel for founders, which can lead to a slow death of the platform.

Should you still consider launching on Product Hunt?
Yes, but you need to go no-frill with your preparation. I provide recommendations about it in my latest article.