Genuine question. I've been building products for a while now and I'm starting to think SaaS might be the slowest path to revenue for solo founders.
Here's my experience with two products:
PRODUCT 1 — Pregnalyze (pregnalyze.com) A pregnancy risk calculator backed by 54 peer-reviewed studies covering 500K+ pregnancies. Solid product, real science, users loved it.
We launched with a $5.99 unlock and a $14.99 premium tier. Results after months of traffic:
→ 119 ad clicks
→ 18 email signups
→ Paying customers: 0
→ Conversion rate: literally 0%
People used the free version, got value, and left. Nobody wanted to pay. We ended up removing the entire payment system and making everything free. Now we're trying to monetize through affiliates and ads instead.
PRODUCT 2 — AdPipe (adpipe.io) An AI tool that generates Meta ad copy from any product URL. $29/month subscription.
Two weeks in:
→ ~$50 on Google Ads
→ A few clicks, 0 conversions
→ Paid traffic bounces in 16 seconds
→ Organic users actually engage
→ $0 MRR
The product works. People try the free demo. But nobody has pulled out their credit card yet.
Both products solve real problems. Both have users. Both have $0 in revenue.
Meanwhile I see people making money faster with:
→ One-time digital products
→ Freelancing/consulting using their own tools
→ Lifetime deals (AppSumo model)
→ Service + tool hybrid models
So my honest question: is SaaS actually a terrible model if you need revenue in the short term? Is the "recurring revenue" dream just that — a dream that takes 12-18 months to even start?
What's your experience? Has anyone here actually generated meaningful SaaS revenue in the first
3 months?
the output vs workflow framing is sharp, but I'd push it one level deeper: subscriptions struggle when the value lands before the payment ask.
output tools — ad copy, a risk score, a generated image — deliver everything in the free trial. by the time the user is deciding whether to pay, they're already satisfied. you're asking them to prepay for next week's value based on this week's memory. weak ask even when the product genuinely works.
workflow tools solve this structurally. a CRM with 6 months of data, a monitoring tool with a history of alerts, a tracker you've built around — there's real cost to cancelling. subscriptions hold when users have something to lose.
for AdPipe: if the free demo outputs copy good enough to actually use in a campaign, you've out-competed yourself. the question isn't 'why won't they subscribe' — it's 'at what point in the flow did they decide they had enough?' the gate needs to move earlier.
the service hybrid is probably the faster first-revenue path regardless. charge per campaign, use AdPipe to deliver, let real client work prove the product. once you have testimonials and retention data, the self-serve subscription is an easier pitch.
adpipe sounds like a cool ai tool, I would like to have it on my toolsai cloud platform, see if you can get more traffic from there
Thanks! I'd be interested — always looking for distribution channels. What's the platform? Drop me a link and I'll check it out.
SaaS is slow when the value delivered is diffuse or the pain threshold is low. Your Pregnalyze example is a perfect case: the free version fully resolved the anxiety. There was no residual problem left to sell around.
The faster monetization paths you mentioned — consulting hybrids, done-for-you services, LTDs — all share one thing: the payment moment feels proportional to the value delivered. Subscription friction is highest when users can't intuitively project what they'll get next month.
What I've seen work for early SaaS revenue: targeting a workflow where the cost of not using the tool is visible and recurring. Things like sales outputs, proposals, client deliverables — where skipping the tool has a direct professional consequence. That urgency justifies the subscription ask much faster than tools that improve productivity abstractly.
The 3-month revenue window is real but it tends to reward specificity over breadth. The more clearly you can say "this is for person X doing task Y", the faster payment decisions happen.
"The payment moment feels proportional to the value delivered" — that's the cleanest way I've heard this explained.
With Pregnalyze, the payment moment was actually working against us. Someone in a pregnancy scare doesn't think "let me optimize my spending" — they want answers NOW and free. The anxiety was the product's distribution engine but also the reason nobody paid. The value was fully consumed before we ever asked for money.
Your point about "cost of not using the tool" is making me rethink AdPipe's positioning. Right now we sell it as "generate ad copy faster." But the real cost of NOT using it is: you spend 2 hours writing mediocre copy, launch ads that underperform, and burn ad budget. That's a $500+ problem every campaign cycle. We're not communicating that cost clearly enough.
The specificity point is also spot on. "AI ad copy tool" is broad. "The tool media buyers use to generate Meta ad copy from product URLs in 30 seconds" is specific. Same product, completely different purchase decision speed.
Really appreciate this breakdown. Are you building something yourself or advising?
It depends heavily on your niche and distribution.
SaaS is slow to revenue but compounds, once you hit $1k MRR, churn is your main enemy, not acquisition.
I'm building a personal finance SaaS and the hardest part hasn't been the product, it's been getting the first 50 users who actually pay.
The model works, the distribution problem is real.
"The model works, the distribution problem is real" — 100% where I'm at right now.
With AdPipe, the product genuinely works. People who try the demo engage with it. But getting the right people to the front door is the bottleneck.
The first 50 paying users thing resonates. It feels like the hardest gap in all of SaaS — from 0 to 50. After that you have data, testimonials, word of mouth. Before that you're basically selling a promise.
How are you approaching distribution for your personal finance SaaS? Curious what channels you're testing — feels like a space where content/SEO could be a strong long game but slow to start.
Honestly I think the issue isn't SaaS as a model — it's the gap between "people use it" and "people pay for it." Those are two completely different problems.
With Pregnalyze, the free version solved the whole problem. There was no remaining pain to monetize. That's not a SaaS problem, that's a value-gating problem. Same with AdPipe — if the demo gives enough output to be useful, why would someone subscribe?
I've had the most luck with what I'd call "workflow tools" rather than "output tools." If your product generates a one-time result (a score, an ad copy), people will use it once and bounce. But if it's something they need to come back to daily — tracking, monitoring, managing — subscriptions make sense because the value literally compounds over time.
To your question about fast revenue: I think the hybrid model is underrated. Charge for done-for-you services, use your own tool to deliver, and the tool itself becomes the productized service backend. Way faster to $5k/mo than pure self-serve SaaS.
This is probably the most useful reply I've gotten — especially the distinction between "output tools" and "workflow tools." That hit hard.
You're right about Pregnalyze. The free version solved the entire problem. We essentially gave away the full value and then asked people to pay for... more of what they already got. Classic value-gating mistake. We've since removed the paywall entirely and pivoted to a free traffic model (affiliates + ads + funneling users to our TTC calculator which has a clearer paywall justification).
With AdPipe, I think we're in a slightly better position because ad copy isn't a one-time need — media buyers need fresh copy every campaign cycle. But your point still stands: if the free demo gives them enough to walk away satisfied, the subscription has no pull.
The hybrid model idea is really interesting. We've actually considered offering "done-for-you" ad copy packages using AdPipe as the backend — charging per campaign instead of $29/mo self-serve.
Appreciate the honest take. What kind of workflow tools have worked for you?
I’ve been on the other side of this for years. built a SaaS over 7 years, invested over $1M of my own money. Learned a ton. Traction? Not much. Eventually had to shut it down. Built a few others that never really picked up either.
so I don’t think SaaS is dead. But I do think it’s slow. And crowded. And subscription fatigue is real. Every product wants $19–$49/month. After 5–6 tools, people start asking themselves: do I really need another recurring bill?
Looking at my own behavior, I sign up for lifetime deals way more often than monthly subscriptions. One-time payments feel lighter psychologically. There’s no ongoing tax on my brain.
Lately my approach has shifted:
Core product free, no signup required
Most features usable immediately
If someone creates an account, they get full access for 6–12 months
I watch usage, not just signups
If people are consistently using it without being forced, that’s signal. Then I can think about a one-time payment or something closer to a software license model. SaaS can work. But recurring revenue is not automatic. It’s earned slowly. And if you need fast money, services or hybrids are almost always quicker.
Curious how many of us are really building SaaS for revenue speed vs building it because we like the model.
7 years and $1M of your own money — that takes guts. Respect for sharing that honestly.
The subscription fatigue point is something I think about a lot. I'm a consumer too, and I catch myself doing the same mental math: "do I really need another $29/month?" If I hesitate, my users definitely hesitate.
Your approach is interesting — free core, full access for 6-12 months, watch usage. That's essentially what happened with Pregnalyze by accident. We had a paywall, nobody paid, so we removed it. Now we're watching usage to figure out where real value lives. Turns out people love the calculator but the willingness to pay was zero at the point of crisis ("am I having a miscarriage?"). The paying moment might be later in their journey — which is why our TTC calculator has a different model.
Your last question is the real one though. I think a lot of us (myself included) fell in love with the MRR dream before validating whether our specific product even fits the subscription model. Not everything needs to be recurring.
What does your current product look like? Sounds like you landed on something closer to a freemium + license model?
Interesting question. I think the answer depends on what you mean by 'fast' money vs sustainable revenue. I've built 6 apps across different models and the patterns are pretty clear: One-time purchases (like my iOS apps Tiny Steps and NameDrill) generate immediate cash but plateau quickly. Subscription SaaS takes longer to ramp but compounds. The sweet spot I've found is freemium mobile apps with IAP - you get immediate revenue from power users while building a subscription base. My latest launch, FaunaDx (AI animal identification), went free on iOS last week and is already seeing both download volume and upgrade conversions. The key insight: don't pick the model first, pick the market. Some problems are worth paying for immediately (productivity tools), others need nurturing (lifestyle apps). What specific timeline are you optimizing for?
"Don't pick the model first, pick the market" — that's a great reframe.
Looking back, I think that's exactly where I went wrong with Pregnalyze. We picked the market right (pregnancy loss — huge demand, 4M+ annual searches), but we picked the wrong monetization model for the emotional context. People googling "am I having a miscarriage" are in crisis mode. Asking them to pay $5.99 for clarity in that moment was tone-deaf, even if the product was solid. We've since made it completely free and shifted to an ad/affiliate model — which fits the market behavior much better.
With AdPipe, the market (media buyers needing Meta ad copy) is more transactional by nature — these are people who already spend money on tools. So subscription should theoretically work. But I think the problem right now is awareness, not model.
To answer your question: honestly, I'm optimizing for first $1K MRR within 90 days. Not because I need the money to survive, but because revenue is the only signal that tells me the product-market fit is real vs imagined.
Congrats on FaunaDx — AI + mobile freemium is a smart combo. What's your conversion rate looking like from free to paid so far?