Is that clear?

Hey! on the first 10 seconds while reading your "Above the fold" section I understood your "product" (I didn't get it is an app) uses graph to organize and display the information a user has saved.

After seeing the video I understood it is an app, but also, I thought that it was organized by and AI (this was a Cognitive Bias I had when I see some apps using graphs). I think the video explains very well your product 👍

Some curios question... why did you choose to be an app instead of a webapp/webpage?

Hey @ittaboba,

Here are some thoughts.

To quickly answer your main question, for me, it's not really clear what the benefit is. It's a little abstract.

I think your headline can do a little more work to point out the benefit.

Right now, the headline has 3 challenges.

1. "Collecting information is easy" - Easy compared to what? What about information that is hard to find? What about information that takes some serious digging into old sources that aren't readily available. This is a blanket statement that doesn't work for everybody.

2. "Making it useful is not" - Useful how? Does this statement say that if I organize my notes in a Google doc, that isn't useful? Isn't useful relative to the person and/or use case?

3. It doesn't showcase what your product does and the true benefit of using it.

After watching your video, I got the gist a little better.

To me, it looks like the benefit is that you can organize and visualize the relationship between bits of information.

I think that's a pretty cool idea. Instead of organizing in a linear text table of contents fashion, I can drop ideas anywhere on the canvas a little more free-form and then relate them node to node.

I'm curious if you know how your customers are currently organizing their information? Is it a ton of bookmarks? Is it a bunch of Word or Google docs? What are they currently doing that is so messy?

Once you answer that question, I would rework the headline to reflect how your product reduces that pain. For example:

Headline - "Organize your information visually."
Subhead - "Stop collecting disconnected bookmarks, documents and links that you can't even remember how to get back to"

Something to show the benefit of organizing your information in a graph.

In the next content section, you touch on a problem that is worth solving - the frustration of jotting notes down on whatever surface is available (post-it notes) and then not knowing how or if the notes relate to each other. Having to ask why you jotted something down and trying to remember. Having a visual line between notes is pretty cool.

Try to talk about the benefit of seeing how information relates to other information.

One minor note - under the content section headlined with "There is a lot of information floating around all the time.", you talk about how collecting information gets messy. That is a definite problem.

Under the benefit bullets:

Retrieve: You talk about how your product's UI can get too cluttered. I would reword that a little bit so that it doesn't have a negative connotation. Focus on the search ability first rather than clutter.

Recall: Isn't the visualization a benefit to help prevent forgetting what information you've collected? What is the benefit to having AI recall something for me? What is the possibility that the AI gets it wrong and becomes annoying? Is this AI for the sake of AI? I think this needs a little more persuading to realize the value.

2 notes on the design:

1. The animation in the header is a little distracting. It might also pose an accessibility issue for this with cognitive and attention challenges. It doesn't add much value and could potentially cause people to leave or have difficulty focusing on your message.

2. Same with the background with the post-it notes.

1 comment on the video:
There is a long part of the video where you are typing and not talking. That puts the work on the customer to figure out what the product is. If you want to use a demo video, talk through it and explain the value. That reduces the cognitive load the user has to go through.

One minor observation - I noticed that the app saves on every keystroke. That creates a blinking "Saved" text that was also distracting. I would move that in your UI. I also recommend debouncing that save function so that it saves maybe 2-3 seconds after I stop typing. Move it to an area that is not in direct view of where the user types, so that they aren't distracted by it.

This line doesn't really add value where it currently is:
"Gems is a web app that you can use in any browser on laptops, tablets, and smartphones."

That's pretty good to know but it needs some dressing up.
"Use Gems anywhere, on your laptop, tablet or phone..."

I would use this elsewhere as well because it strengthens the benefit:
"The human brain is incredibly good at processing images"

I'd also rewrite that to speak directly to the customer:
"Your brain is incredibly good at processing images"

Maybe think about that as a headline:
"Your brain is great at visualizing things. Your computer is great at storing things. Gems is great at combining them both."

Last question on this point: "Monthly check-ins (?)"
If your product explodes, will you be able to offer monthly check-ins? If you have 5,000 customers, that's ~416 check-ins you'd have to make each month. In order to do that, you'll need to be very chatty or hire people to do that. As you grow, so will your human capital investment. Is that something that the monthly payment will cover?

That's a lot to read through :)

Good luck on your venture!

So, if I understand correctly it is like a graph-based miro?