Is the future of SaaS inside AI assistants, not browsers?

This is true. Further of Saas lies in AI assistant.

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Love this framing that the real bottleneck wasn’t access, it was clarity. The checklist you lay out (JSON-RPC, manifests, OAuth, rate limits, hosting your own MCP server) is exactly the sort of “death by 12 half-understood steps” that kept a lot of smaller teams on the sidelines while the big SaaS players muscled through.

What excites me about tools like Ogment is that they don’t just make MCP cheaper, they change the default mental model: instead of “build a dashboard,” it becomes “expose capabilities that an assistant can chain together.” I’m building a revenue automation product right now, and we’re already thinking of the browser UI as the optional skin — the real product is the set of actions assistants can orchestrate.

Curious how you see this evolving: do you think most SaaS will treat MCP as a first-class interface, or will it stay a “nice to have” integration that only a subset of power users ever discover? - Russell

Really interesting take — especially the part about AI interfaces slowly replacing the browser. From my own experience building tools for B2B founders, I’m starting to see the same trend: people don’t actually want “another dashboard”, they want actions that fit into their workflow.

The MCP angle is super compelling. The idea of exposing capabilities instead of building full UI layers makes a lot of sense. I’m curious how far we are from real products adopting it at scale.

A couple of questions I’ve been thinking about myself:

• Do you see MCP replacing traditional integrations (Zapier / API calls), or more like a new layer that sits on top of them?
• And what kind of UX do you imagine long-term?
  Will users “talk to products”, or will assistants silently coordinate tools behind the scenes?

Would love to hear your view — this space is moving insanely fast.

Interesting perspective! AI assistants could indeed redefine SaaS by providing more personalized, efficient, and context-aware interactions compared to traditional browsers. Instead of navigating multiple apps, users could accomplish tasks seamlessly through conversational interfaces. This shift could make software more intuitive, reduce friction, and accelerate productivity, potentially changing how we access and consume SaaS services entirely.

I think the future of already existing SaaS is definitely AI and MCP. But if you're starting a traditional SaaS in this day an age, a lot of AI usecases made legacy SaaS obsolete

This nails it — the shift isn’t about “AI replacing SaaS,” it’s about SaaS finally becoming usable through AI. MCP really does feel like the new interface layer, and tools like Ogment remove the exact barrier that kept smaller teams out. Wild to think how many products will skip the browser entirely once this becomes the norm.

This shift toward AI-first interfaces is huge and you’re right, tools like Ogment are lowering the barrier in a way that finally lets smaller teams join the conversation. What’s interesting is how fast discussions like this are already gaining traction on Reddit

I work with SaaS founders who want to position their products inside the right Reddit communities before the hype curve peaks. And topics like MCP, AI assistants, workflow automation, and “no-dashboard SaaS” are exploding right now if you show up in the right threads, you can attract early adopters long before a full launch

If you want, I can share a few Reddit angles that consistently help founders spark interest, validate demand, and tap into the AI-builder audience without coming off promotional

Just let me know happy to send them over

What jumps out most in your story isn’t the bot, the tech, or even the viral loop. It’s that you built straight into the current, not against it. Most founders try to drag users to a new platform. You went to the exact place where traders already lived, already talked, and already trusted each other.
That’s why NVSTly worked. You didn’t fight for attention, you amplified behavior that was already happening and removed the friction everyone quietly hated.
A lot of people underestimate how powerful that move is. You didn’t create a new habit. You formalized an existing one. And those are the products that end up sticking around because they feel inevitable in hindsight.

I have an MCP for my API product - Sociavault.
What I discovered when learning the landscape of MCP is that it's just an api wrapper.
Congratulations on Ogment’s launch.

Absolutely plausible — AI assistants could become the new interface for SaaS, letting users interact with tools via natural language instead of juggling multiple browser tabs. It’s like moving from driving stick to fully autonomous navigation for workflows.

With AI assistants becoming more integrated into our daily lives, it makes sense that the future of SaaS could shift from traditional browsers to more conversational, AI-driven environments. Instead of navigating multiple apps or tabs, users could access SaaS tools directly through AI assistants, making tasks more intuitive and efficient. The rise of voice and chat-based interactions could streamline workflows, especially for those who prefer hands-free or more personalized experiences. It'll be exciting to see how AI continues to evolve and redefine the SaaS landscape!

What is MCP?

Absolutely a compelling idea. AI assistants could become the new interface for SaaS, handling tasks, data queries, and workflows conversationally, reducing reliance on traditional browser dashboards. It’s a shift from “web-first” to “AI-first” experiences.

AI assistants could reshape SaaS by making tools more conversational, context-aware, and integrated, potentially reducing the need for traditional browser-based interfaces.

This nails it. The shift you described is exactly what’s happening — AI assistants are becoming the new interface layer, and MCP is the bridge that finally makes SaaS products usable directly through conversation instead of dashboards.
Ogment lowering the barrier is huge, especially for indie makers who don’t have the engineering bandwidth to wrestle with manifests, JSON-RPC, and server setup. This feels like a genuine unlock for the ecosystem and a moment where smaller teams can finally stand beside the big players.

Rohan Chaubey highlights a key shift in the SaaS ecosystem: AI assistants are becoming the new interface for software, with MCPs (multi-client platforms) at the core. Initially, MCPs seemed exclusive to big SaaS players due to their complexity, but tools like Ogment’s MCP Builder make it easy for anyone—big or small—to create and ship MCPs. This breakthrough makes SaaS accessible inside AI assistants, reducing the need to switch between multiple dashboards. As the barrier to entry lowers, Rohan sees a boom in indie devs building MCPs for their products, signaling a major shift in how we interact with software.

This is a great breakdown. I had the same impression that MCP was mainly for big SaaS because they had the resources to deal with the complexity. Tools like Ogment really lower the barrier and make it practical for smaller teams to ship MCPs without getting buried in setup and infra. Excited to see what indie builders do now that the ecosystem is more accessible.

Congratulations

My guess is simply that this Saas just don't have prioritize them yet.

If you already have an API, having an MCP would be simple since it is just a translation.