So far I have tried Hotjar and Mixpanel
Hotjar is great for measuring the effectiveness of sales and landing pages and seeing what users are doing where they are slowing down or dropping off
Mixpanel is great for analytics like Session times, tracking custom events etc.
But as an early founder, like most of us here, I want to know what a user is doing across many days, during the duration of the trial.
For example one user can be creating todo lists every night, finishing them every day and eventually converting.
Of course this will need backend code integration, I'm aware of that and currently I'm using a quick solution I hacked in a few hours but I'm wondering how the more successful people are doing it.
Is there a service that will track the user and tell me what actions he takes day by day?
One interesting thing to do on Amplitude/Mixpanel (I personally love Amplitude, it's free and very powerful) is to use the "Funnel" tool.
You determine main events (signup, create a to-do, finish todo, convert to premium) and you are able to see what % of the users make it to the end of the funnel, how long it takes to them to do it, what population makes it further...
And you are also able to see the path of each individual user
Whenever the user performs your intended actions, cant you just send those events to Mixpanel / Amplitude?
Yes. But then at Mixpanel / Amplitude what can I do?
Ok, if you have small data set - just a few users per day, then you need to install something like Drift or Intercom. Inside these apps, you can open up a tracked user and then see a historical list of events that the user performed. You can even segment them up into groups by the number of times they have done an action.
When your number of users grow, and you can't pay attention to each single user anymore, then you should use Mixpanel / Amplitude and track everything in there instead. You can setup these tools to track behaviours of cohorts (groups) of users.
For easy switching in the future, you should install something like Segment where you can send event once, and they will send it to everywhere else (Mixpanel, Amplitude, Intercom etc for you)
Thanks.
I have Drift but just the chat widget.
I'll look into everything they offer