Is there still room for SaaS in marketing automation?
Greetings IH,
I've been wanting to serve the marketing community due to some personal reasons. I have a few itches to scratch since I'm a one-man marketing team. I'm just wondering, is it ever worth perusing marketing SaaS ideas? I have a few ideas in my head but I feel that the market is saturated. There seems to be a thousand SaaS around this area.
Yes there is still tons of room. Its really only just begun...
Yes, there is still room for new entrants, and yes, the market is crowded. Therefore everybody tries to specialize in some segment of the market. I think if you find your niche and can provide an optimized solution to that niche, you can still be very successful. (See examples of how ConvertKit focused on bloggers and how Drip position itself as a CRM for E-Commerce)
Thank you!