Is this a good business idea?
😨 The Problem
Engagement is key for SaaS companies and helps to reduce churn. For simple actions, a guided flow works but getting users to take more elaborate actions (like integrating a critical service, leaving a review, providing product feedback, making a referral etc.) is difficult.
😃 The Solution
A Reward-As-A-Service platform that SaaS companies can use to incentivize users to take their desired actions. I attached a mockup of a widget that you could embed anywhere on your site or trigger as a popup (inspired by Gleam). You could define your own rewards and incentives and over time we would build more integrations (review sites, social media platforms etc. to track the
more simple actions)
🔍 The How
We would offer a robust API that makes it easy to add & manage account-based rewards and incentives. Your developer would setup the reward in our dashboard, install a single line of code at the right section on your site, and our tool tracks results and upgrades user accounts after a successful action is taken.
It is the same concept as Gleam, except that it's focused on B2C SaaS companies that would integrate via our API.
Do you see value in this for Saas companies? Please elaborate 🙏
Thanks in advance for any input!
It's hard to tell. I think the target for this kind of thing would be SMBs but could they afford the staff time it would take monthly to manage this? Depends on the ROI but you won't have that until you build the app. Kinda like a chicken and egg problem.
Would it be possible to build a MVP and find some businesses via friends/family or services you use (dentists/hair stylist, etc) to pilot this for you so you can build a track record?
ALl the best!
Thanks so much for your feedback.
Actually for B2C companies this already exists: https://gleam.io
I was particularly thinking of targeting SAAS companies with a similar solution, but unlike the B2C version, it would have an API integration so those SaaS companies could integrate it with their platform so after someone takes an action, we could automatically update their account status.