Is time to spend money in ads?

@Quaresma my 2cents on this topic (since we're working on this field):

Twitter is NOT the best platform in terms of ROI, what I've seen so far that works on Twitter are to promote tweets that already have some engagement (to boost them).

For any kind of advertising strategy you should start with a small budget (50-100$ / week) and analyze your ROAS (Return on Advertising Spending), from there you can always add more budget or move to another acquisition channel.

There is mainly 3 Ads strategy that yields some interesting results:

• Google Adwords (SEA: Search Engine Advertising) > The 101 of advertising, I would recommend setting up some small budget and start with SEA then move on to other acquisition channels. Mostly used for acquisition.
• Facebook Ads > Works pretty well if you have a good understanding of your demographic. Mostly used for acquisition.
• Programmatic Ads (iab banners on Google Ads Display for example) > One the best way to generate traffic and brand awareness. The CTR is the lowest in the industry but the CPM is also very low as well (if you set up some good segmentation and targeting).

If you'd like to learn more about Programmatic Advertising you can check out this article we have on our blog https://blog.abyssale.com/advertising-how-to-get-started-as-an-early-stage-startup/

We've also covered a list of relevant advertising networks: https://blog.abyssale.com/relevant-advertising-networks/

Feel free to hit me up if you have more questions around advertising :)

Have you tried to understand why your website has not been generating traffic? Upon answering this question, you should go further with Ads. Get some feedback from your existing users. See if your product is generating the value they are looking for.
There is no better marketing strategy than word of mouth. It only happens through your existing customers. 32 is a good number to understand their views on what needs to be done so they can speak about your product and invite members.
Have you tried asking for their feedback?
Have you understood what have you stopped doing that halted your customer growth?
Are your existing customers reaping the value?

No. It's too early.

Don't spend money on advertising until you have a "machine" going whereby if you pull in a marginal ~100 users, you have a rough idea how many of them will convert, and how much revenue that gets you.

Note that I said "marginal" 100 users. Your user numbers are way too low as they are.

And then, if you get more revenue than you spend to pull in 100 users from an ad, then you start running ads.

There are other ways of getting user flows going - content marketing, email courses, all kinds of stuff.

I think you should try and test different channels, it depends of your budget, but if you test small campaigns , you can find what is a perfect channel for you.