Is Twitter really essential for promotion?
So I´ve been figuring out which accounts I should grow in order to have a decent source where I can release my MVP´s. Thing is, I see a lot of Indie Hackers trying to grow their twitter accounts, but right now I´m more focused on growing my LinkedIn as I´m also looking to establish myself as a respected SEO/SEM specialist. Do you think that promoting my projects here (while also contributing to the community) and in other makers communities can be enough? Definitely, I prefer to spend the time working on real stuff than posting on twitter.
Twitter isn't really work? 🤣
I don't think it's essential, it is often a distraction.
Having a following does help, but it doesn't have to be on social media. I do think that people need to become familiar and develop trust with who you are and what you are doing.
But the most important thing is to deliver value (wherever you are). Just posting links to your own stuff won't give you traction, writing useful/interesting/educational/relevant things will.
And if you share something good here I can always share it on IH Twitter for you 😊
I would add that for new projects with almost 0 followers there is the added difficulty or getting easily shadow-banned from Twitter! ☹️ We tried to share some funny contect about "useless meetings" , we are not a BOT or anything like that but apparently it's hard times for "Growth hacking" on Twitter!
We shared our "sad milestone" here : https://www.indiehackers.com/product/meetlama/twitter-growth-hacking-got-banned--MGsMa6pmBLuCVQcLAN4
Thanks for the advice Rossie! I agree with you. I think I could deliver more value here and on my blog+Linkedin so I´ll stick to those platforms, where I see more potential.
I really like LinkedIn myself since I found it to be a great platform to grow my personal brand connected to our product. Most of our clients has come from direct outreach to people on LinkedIn and I believe it opens up a lot of opportunities for networking with people relevant to your business.
Regarding Twitter, I do post on our business account there and it has been decent for our SEO actually. We get a couple of click throughs every week but it's not a platform where I would spend a lot of time promoting VReel since it's not really where our clients are.
It depends.
I'm active on both LinkedIn and Twitter.
I've a very different identities per platform.
LinkedIn: Growth driven, case studies, business critiques, B2B focus
Twitter: Geek, #nocode, side projects, engagement focus
I think for your space (SEO/SEM) LinkedIn is the place you want to be. I think Twitter is pretty strong for tech, engineering, VCs, etc. LinkedIn is more active for B2B services.
One thing I can say though, I coach a lot of my clients who prefer to be on LinkedIn but want to slowly build a presence on Twitter to take their longer form LinkedIn content, break it up into smaller pieces and automate the posting on twitter using something like Buffer. It's pretty easy to just get started and be fairly consistent without a ton of extra work.
Add in a few minutes a day to engage and make friends and you'll grow on twitter in no time :)
A resounding yes.
Here at Zlappo, a Twitter growth tool, we're seeing strong user growth across all verticals, including SaaS, personal consultancies, blogging, affiliate marketing, non-profits/schools, etc. etc., who see the tremendous benefits in building an audience on Twitter and then automating content creation AND promotion on the platform.
If you do a simple search on IH, you'd find people signing up their customers from Twitter posts or sold $10,000s in ebooks via Twitter alone.
Twitter is massively underrated, if anything!
Twitter is an amazing traffic driver if you got an audience.
For splitbee.io the top referrer by far is Twitter. Take a look here:
It doesn't hurt to do everything... but I think the general consensus I found while researching, Twitter feels more organic for discussions and LinkedIn feels more spammy.