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15 Comments

Iterating on the Landing Page: Need feedback again!!

After I got some feedback the last time, I made small but several changes to my landing page.

Mostly the confusion was about "understanding the value proposition" last time.
I also had concerns that that landing page was not leading people to create accounts.

Can you take a look and comment on my landing page?

Find it here: https://read15minsaday.com

on December 11, 2019
  1. 1

    It's getting better:

    .. Good main head, subhead and clear value prop

    .. Body font small and low contrast

    .. The images are visually stronger than title and copy text content, distracting/reducing how much people will read the main meat

    .. Section "how does it work" is actually features ("how it works" is usually 1,2,3). Seeing from other comments that there is confusion what your app does, maybe exactly that might be good title for that section...

    .. Numbered listing like in your 1,2,3,4,5 section are used to signify order, but actually your points are just random ideas why somebody might use you app, without any particular order => maybe change the numbers to small images

    .. None of the numbered points matched for me. But actually some of your features like reading lists might be nice. Problem is that because none of the numbered points match, i feel that your app is not good fit for me. => Maybe add title "good reasons to read more" or similar.

    .. Final CTA "start reading " is tiny => change to big colorful happy button.

    Hope this helps & good luck

    1. 1

      This is really nice structured feedback, thank you very much.

      I am implementing some of them already :)

  2. 1

    Great looking landing page! I think that I understood what your app was doing (sending you notification to start reading and allowing to to organize notes on books I guess 😬) but it's more a big headline that I think is missing. Right now it feels like it requires too much effort to have to go read the smaller texts.

  3. 1

    Hey @unremute landing page looks great. I just wanted to let you know that if you're looking to get quality designer feedback on your current/future designs I'd love for you to keep in mind the product I made, it's called Pastryy.

    We're a team of experienced designers that can provide designer quality feedback on your logos, websites and mobile app designs for as little as $1.

    www.Pastryy.com

    Let me know if you have any questions, again just trying to help out!

  4. 1

    Change the header "Do you think you do not read enough?" to "Don't read enough?". TBH, a lot of the phrasing on your page needs to be more concise. Remember, most people browse/skim over landing pages, not throughly read it.

    Also, a bit too much ambiguity on what the product actually is - Personally, I would include a strong declarative statement on the front page stating the purpose of the product/how it helps you to read more.

    1. 1

      Thank you very much for those feedback.

      What would you advise me to have better wording on my landing page? Obviously I am not very good at it myself :)

      1. 1

        Here's the advice I can give you: Read Copy. Click on ads, sign up to email lists, and find companies in parallel niches. Find the trends in the copy, look at the structure of it, the format that it is written in. Take what you've learned and apply it to your website. And, above all, follow Hemingway's rule of thumb: write simply and clearly. Convey your message in as little words as possible.

  5. 1

    agree with some other folks-- what does the app actually do?

    1. 1

      I will definitely work on this and make it clear.

  6. 1

    Hey Alper, I just scrolled Indie hackers and thought... I know that face :-) So great to see you joined the community and working on such a cool thing...

    Looking at the website, I had a bunch of ideas... let's grab a virtual coffee one day and discuss.

    But in general, a great idea, and a very nice landing page. I'd also add some little info after someone clicks the "Start Reading" button, as I felt lost when being prompted with a sign-up without any additional information.

    So cool you are doing your thing! Congrats! You have a new fan :-)

    1. 1

      Hi Michaela, great to run into each other here :) i do have a few side projects and found this place, thought a great community to be in :)

      Yes please, i would appreciate that talk and feedback!

      Heard a few times now about some extra info needed after "start reading" , i will definitely follow up on that feedback!

  7. 1

    I wasn't sure what it did. So I clicked 'Start Reading' and was presented with a registration page.

    I think the ambiguity is fine as a curiosity hook but it might be tough to convince people to register without knowing what they're registering for.

    It does a great job of selling the benefits of reading. I just don't know what the app helps users do.

    1. 2

      Maybe I am missing a "How it works" section..

      1. 1

        I see that you added a 'How does it work?' section. This is wayyy more compelling. Wasn't aware that it did all of that.

        1. 2

          Yes indeed, i just updated the landing page last night, following the feedback I got here :)