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22 Comments

It's a ProductHunt baby!

Last week I was preparing for yesterday's launch on PH. Copy, framing, platforms, email campaign for existing users...

In total I reached ~15k highly engaged audience. Especially existing active users and colleagues from my job - 1.5k people in total.

In the first 4hrs of launch nobody can see how many upvotes / points they get, so I was staring at the screen awaiting the next notification about an upvote. Until the 4hr period ended, I've noticed at least 20 upvotes and got a reply from one of the users about a comment.

Surprise! - It's the new PH algo.

After 4 hrs ended I had 6 points and 0 comments. However the notifications about upvotes kept coming more and more. My outreach worked. But PH cut ~90% of them. Result? In total I got 14 points on PH.

The root cause was their new algo that cuts off "bots" and any kind of "suspicious" traffic. They now count each upvote's weight and add it to launch points.

In my case, people mostly had a PH account before - I know it because they already voted for company launches. But they all counted as 0 points.

Support - WTF?

I contacted support asking for help, since I've been a decent user on PH for many years. I attracted organic, real traffic and got nothing out of it? - Just AI referring to ToS. The only response I've got after hours of talks with AI from real human sup ๐Ÿ‘‡

Wanna laugh?

They even deleted every comment I really got. Real reviews from my users I expected to save and use as social proof, real comments from colleagues on my idea... - 0.

Traffic? - Bullshit.

I could get at least 50x more traffic by just giving a product link instead of posting PH launch everywhere. 10!!! Unique Users from producthunt.

Ok, PH. You are powerful and can delete whatever you want. BUT WHY NOT JUST HIDE THEM FROM OTHERS?!?!? Just let me read what people think about my product. At least...

PH is dead for me as a platform for those making the coolest products, and doesn't matter if you are some Google or a solo dev.

IMO! They just want you to pay for ads.

Cheers Hackers!

posted to Icon for Achiv
Achiv
  1. 1

    Thanks for sharing this! Brutal read but it's so factual !

    Your story reminds me of this strategy shared by this indie founder: Launch on Product Hunt multiple times

    Many founders mistakenly believe a successful Product Hunt launch is the primary gateway to startup success.

    The reality is that a launch is just a single day of visibility that rarely leads to long-term growth.

    All the best!

  2. 1

    Brutal read. Iโ€™m building an AI interviewer and was planning a PH launch. Now? Not anymore.

    Deleting real comments from real users is unacceptable. Thatโ€™s not โ€œanti-botโ€, thatโ€™s anti-founder.

    Thanks for the warning. You helped more people than PH will ever admit.

    1. 1

      Honestly, If I knew that before, I'd rather spend my resources on launching elsewhere.

  3. 1

    Very interesting and thanks for providing this information, its indeed not the only channel and as with anything its important to diversify the channels!

  4. 1

    HAAANK. DONT ABBREVIATE PRODUCT HUNT!!! HAAAAANK...

  5. 1

    Thanks for sharing your experience on PH, much appreciated.

  6. 1

    Fascinating breakdown of the PH algo shift. The part about them penalizing older accounts and prioritizing weight-based upvotes is brutal but smart from their perspective. Real insight here: PH is one marketing channel, not THE channel. The fact you got 14 points with ~15k engaged reach is actually solid if it converted. Most indie builders obsess over ranking #1 when what matters is qualified traffic. Did the launch drive real signups or mostly vanity metrics?

  7. 1

    Interesting perspective. It feels like most platforms are shifting towards filtering โ€œquality signalsโ€ more aggressively, but sometimes real users get caught in the same system.

    I think the challenge is balancing anti-bot systems without killing organic engagement.

    1. 1

      Yeah, but deleting reviews?.. What for? Just hide them and let the maker read it.

  8. 1

    Deleting the actual comments and reviews is the most brutal part here. It's one thing to tweak upvote weight to fight spam, but wiping out genuine feedback from your real users and colleagues is just hostile.

    Your point about traffic is a massive wake-up call for all of us. Funneling a warm, highly engaged audience of 1.5k people to PH just to have them filtered out as "bots" is a massive waste of marketing leverage. Direct traffic to your landing page is always king.

    PH has felt like a pay-to-play directory for a while now, but this is a new low. Keep building, man. Real active users matter way more than a "Product of the Day" badge.

    1. 1

      For sure I will. Thanks!

      1. 1

        Rooting for you, man. By the way, drop your product link here! Would love to check out what youโ€™re building.

        1. 1

          Thanks for kind words!

          https://achiv.com

  9. 1

    This is the most useful thing I've read ahead of my own PH launch on June 23rd. The algo cutting 90% of upvotes is genuinely alarming โ€” I'd assumed organic outreach would move the needle.

    The traffic breakdown is the real lesson though. IH outperforming PH directly tells me where to focus energy. Thanks for being honest about the numbers rather than dressing it up.

    Good luck with Achiv โ€” the problem you're solving is real.

    1. 1

      Good luck with your launch! But I'd recommend to spend more time on launching at several small indie launchpads instead of PH now. Especially if you don't plan to spend a lot on launch.

  10. 1

    The PH algo change is a real one - I've seen the same pattern with another launch this week. The kicker for me is the "hide them from others" part. If they're going to discount votes, fine, but at least let the maker see what their actual reach was. The silent discounting destroys trust. Sorry it hit you on launch day man.

    1. 1

      Thanks for your words mate. I'm fine and planning to choose a different platform to launch on after another product iteration. Never give up!

  11. 1

    exactly!! i have launched my product to 2 days back in PH i felt the same.
    i got only 3 points because of this originally i got emails of upvotes but PH shows 3 points to my product.. really upset with that..

    btw if you wanna know about my product here it is

    Driftless : it is a documentation drift detection platform for GitHub repositories. It analyzes your actual codebase, generates accurate READMEs, detects when docs fall out of sync with code, and alerts you before contributors or users run into broken instructions. Think of it as automated quality checks for documentation.

    link : https://driftlessx.dev


    thank you !

  12. 1

    Thanks for sharing this โ€” really useful timing for me, I'm launching on PH next week.

    The algo cutting 'suspicious' upvotes makes sense in theory but clearly hurts solo devs who just have a real network. Did you notice any pattern in which upvotes counted vs got cut?

    Any advice on what you'd do differently

    1. 1

      Iโ€™d add one more thing: spend at least 2 weeks before launch submitting to launch directories and startup listing sites (especially the free ones). A lot of founders underestimate how much awareness compounds before launch day.

      Also post consistently on:

      • X/Twitter

      • Hacker News

      • Relevant Reddit communities

      • LinkedIn

      From what I've seen, Product Hunt should be phase 2 of distribution, not the starting poin

      1. 1

        That's right. But dmn... I spent 4 months on phase 1.

        I have 240 real early adopters, 2 paying customers, real MRR. Some attention and respect in several communities...

        I guess that PH became an Enterprise launchpad. That's it.

    2. 1

      The only way to reach top left is:

      • Hire huner

      • Promote extensively through influencers on X / LinkedIn / YT at least week before

      • Buy PH promo