It's ok to doubt yourself. Take the leap anyway.

Starting my company was the hardest career decision of my life.

I left a cushy role running design at one of New York's largest venture studios to transition into the grueling world of startups.

It's been hard.

But, it's also been the most transformative experience of my career.

Here are the 3 most important things I've learnt along the way:

1. Doubt is a normal part of the process. I've talked to founders who have run million dollar companies. They all experienced doubt on their first day. Many still experience it today.

2. Start shipping. The biggest antidote to doubt is action. As you ship, you'll build more confidence and see how your behavior informs your thoughts, as much as your thoughts inform your behavior.

3. Keep at it for 3 months. Persist. Ride the highs. Ride the lows. At that point, you'll either have shipped an idea that excites you, or learned that an idea doesn't work.

Either way, you'll have learned critical founder lessons, and will be one step closer to finding that killer idea.

If you're a founder (or aspiring founder) and want to meet other founders who have gone through the doubt, shipping, and 3 months of persistence, comment "Invite" below & I'll invite you to an event where founders are presenting idea stage startups.