I've Analyzed Landing Pages Of Fast Growing Online Businesses

I found some amazing copy changes to learn from the fast growing indie businesses that became successful in 2020.

I believe it can really help people who are still looking for copy lessons as these copy changes were derived from real-life experiences. The actual post contains comparisons with images of the landing pages before and after the copy change.

https://marketingmetrics.io/blog/how-successful-indies-customized-their-copy-for-conversions

Here is the summary of the post:

** Cyberleads **- in their new headline they have used numbers, better targeting, and clear value proposition. Like "500+ handpicked companies" instead of "every single company"

** HypeFury **- If you don't have numbers to display in your title/subheading, the next best thing you can do is be specific. "grow your audience" was replaced by "grow and monetize your audience". Putting monetize in the title opens a loop where the reader wonders how the tool monetizes twitter and they tend to read more.

** Bannerbear **- they have clearly changed their targeting from "designers" to "marketers". But why? Because they have found their real target audience is marketers who want to do their own design and they are communicating to them. (designers might already have their own tools and may not be interested in simple tool like this/ or may not be willing to pay for it)

** Headlime **- they are in the business of AI based copywriting. They are now talking straight about that point in their new copy. "Better and faster copy" is what you get with Headlime and that's what they are claiming. A clear value proposition.

** Unicorn ** is a landing page builder. Their earlier targeting was too broad- "startups, solo-entrepreneurs, and hackers". Now it's way more specific- "startups, mobile apps and SaaS". It's always important to write copy that the users can relate to. Think about your users- how do they define themselves? As a solo-entrepreneurs or "app-builders". In my opinion, the former is more of a resume term. The latter is much more direct.