I've noticed something interesting

People regularly support:

But when it comes to early-stage ideas, student innovations, indie projects, or small startups, support seems much harder to find.

Most people say they love innovation, but very few actually discover projects before they're already successful.

Why do you think that is?

Is it a trust issue?
A discovery problem?
Lack of incentives?
Or something else entirely?

Curious to hear different perspectives.