I've published 200+ pages. ChatGPT cites 14 of them.

314 ChatGPT citations, spread across 14 pages. 127 Copilot citations, across 14. Out of a couple hundred pages published since March.

I'd assumed AI citations scaled with volume — publish more, get cited more. They don't. A small handful of pages does all the work and the rest sits in the index doing nothing.

Same pattern I found last week with clicks: one page at 395K impressions and 161 clicks, another at 1,370 impressions and 88 clicks. Concentration, not spread.

Current numbers: 4.89M Google impressions, 4,260 clicks, 468 citations across six AI engines, DR 30, 799 referring domains. Four months, $0 on ads or backlinks.

Going through those 14 now to work out what they have in common. If anyone's done this exercise on their own site I'd like to know what you found.