I've started getting 10 signups a day, no sales though 😢

Hey, I just will take some points out but in my opinion, a lot to work on / optimize.

1. Your copy & USP has to be optimized. You explained in the reply what you are making better than your competitors. But I can not see that when I go on your site. First, I have to scroll around etc. You have to make a statement above the fold to explain what they getting.

2. Navigation is not working! As well I would recommend just showing Integrations and removing the security product or what that should be. Because people expect their data to be save! You can show that on the checkout or payment page but not as a product feature!

3. After the signup (on mobile when I go on the signup form) I get overwhelmed with popups. "Usetiful", "Help", "Cookie Banner" and "New". Get rid of that crap and put in a smooth signup process.

4. When I move on, why do I have to enter a username, I use SSO? That is not a forum, it's a tool I want to use. If I would take over the project I also would remove the questions after the signup.

People are lazy and when they use SSO and then have to answer questions they will drop! If you need those questions answered, give them something for it. Like after the third login a short popup. Answer our survey and get 2 weeks of additional XYZ..

As well, please ask the questions all at once, and not that you have to click ten times the save / ok button.

I also checked the form builder and I get a ton of issues with the UI. Submissions are shown in the middle of the form builder / popping up.

Check yourself, or go to friends, family, and forums that will review your app and tell you about bugs. In that state it is right now, I would not put my time or money into it and move on to another tool.

Why you shut them down ? You could have let them float and try to use them to promote other products you have.

My advice on sales funnel:

1. Try to make the users to create the subscription with your payment gateway before they can use the product. Most payment gateways offer trial subscriptions
2. Try to provide some features for free, and make them pay to use premium/advanced ones.

I don't think I'm your target market, so take this with a grain of salt. I'm not familiar with how form submission services work, and your landing page didn't really educate me on what forms are or why they might be useful to me.

That said, the heading and subheading aren't very compelling. What makes this form submission service different? What benefit would I get from using it?

The screenshots also don't highlight the product very well. They are fairly bare and honestly don't scream "high quality product". (They're also very blurry, so it's hard to read them.)

Don't take this too harshly, but the UI looks like it could use some polish and focus. There's a lot of white space in them and there isn't enough of a visual hierarchy to help me understand what I'm looking at. That alone is enough for me as a visitor to think "Not for me".