Jama - Request feedback + suggestions

Hey Lu,

First off, kudos on building such an awesome product! Wishing you all the success in the world!

Coming to your landing page, I have a few thoughts that you might find helpful.

• The headline "click with your customers faster" is good but it doesn't drive home the main selling point of your customer. Is clicking with your customer the reason why your customers will pull out their wallets and give you their money? I'm guessing it's not. Is it saving them time? Is it saving them money? will they make a shit ton of money? whatever that is, write that down and pose it as a promise. Eg: Get x% more Y by doing Z. Something like that. For more reference, you can check out this: https://marketcurve.substack.com/p/26-science-backed-tips-to-write-headlines

• Assuming the headline is now selling a promise, your subheadline should follow the syntax: "what is Jama and how is it fulfilling the promise made in the headline"

• Your CTA is too generic. Could you rephrase it to show a benefit? Like "create your ideal customer persona - it's free" or something like this.

• The next headline "know their personality" is too vague. If I were you, I would rephrase it as "what if you could get inside your customer's head?" or something like that. The trick here in all value props is to pose the headline as either (a) a benefit or (b) a solution or (c) a problem or (d) a promise. Choose the one that would showcase your strength.

• You can use the ideas in the above point to rephrase all your existing value props.

If you need me to take a look in a professional capacity, you can email me: sb@marketcurve.org

I run a landing page agency that helps businesses like you optimize their landing pages for conversions.

I hope this brief feedback session helped you out. :)

Best of luck!

It's like Intent Data for Apollo, is that correct?