Janel Loi sold Thousands of Dollars with her Notion Products. Here are 3 Lesson I Learned From Her

A while ago we had the pleasure of talking with Janel Loi (@janel).

Full chat here 👉🏽 Janel Loi on pricing, positioning, and escaping the Curse of Knowledge

Janel's obviously a legend here on IH and she's got a ton of knowledge around bootstrapping. Here's my best attempt at extracting some of it.

JUST GET STARTED

Until you get moving, nothing can happen. Surround yourself with people that can help you when you’re stuck. If you’re part of an active community then when you need them (to help launch your product for example) you’ve already built those relationships.

DON'T BE SCARED TO RAISE YOUR PRICES

I priced my original product Newsletter OS too low because of imposter syndrome. But don't be scared to raise your prices. Charging more gives you more profit but also, better customers!

BE CLEAR ON WHO YOUR AUDIENCE IS

One mistake I see a lot is people not having a clear understanding of who their target audience is. That makes it hard to get customers.

Also, don’t take advice from an individual user too quickly. you’re trying to see the trends in what your customers like or dislike.

Here's a bonus one:

MANAGE EXPECTATIONS THROUGH POSITIONING

If Janel had sold her product as a book, it would've been a terrible product. Her Notion template allows people to consume it asynchronously (pick and choose what they want to read) and it also gives them some structure for their own newsletter.

It's interesting how one can turn cons into pros by positioning it correctly.

Here's the full chat again 👉🏽 Janel Loi on pricing, positioning, and escaping the Curse of Knowledge. Highly recommend it.

RJY