Join Us! Part-time Content Marketing Manager Wanted
Are you a natural storyteller who wants to join a fast-growing startup and empower families to achieve financial wellness? Keep reading!
CONTENT MARKETING MANAGER
About Pasito
Our mission is to deliver financial wellness to families. We live this mission every day by building inclusive benefits for working parents. We believe every parent and caregiver should be free to have both a successful career and a happy home.
Our first product helps companies become the employer of choice for families by reducing the extremely high cost of child care in the U.S. By doing so we help employers attract, retain, and empower diverse talent.
Content Marketing Manager
You're passionate about our mission, eager to contribute to it, and energized by the opportunity to be part of an early-stage startup.
As Pasito’s Content Marketing Manager you are a natural storyteller. You have an innate curiosity to learn about complex issues. You believe in the power of a consistent brand voice and personality to promote trust and increase impact. You understand the importance of search optimization but don’t let it detract from the content you produce - the reader experience always comes first. You enjoy tracking and sharing the success of your work through data and analytics. You enjoy both independent and collaborative work and are excited about the opportunity to grow an educational, effective, and empowering content engine.
Role & Responsibilities
- Ideate and create content that is valuable and attractive to our audience (company leadership, HR professionals, and Diversity Equity and Inclusion teams). Content will include blog posts, emails, white papers, e-books, reports, webinars, infographics, social media, ads, and more
- Define and manage the blog and social strategy and calendar, to increase brand awareness, generate quality leads, and drive sales
- Conduct customer interviews and research to create and optimize audience and customer personas
- Use insights from customer research and data analysis to drive content creation
- Collaborate with Sales, Product, Customer Success, industry experts, customers, and the leadership team to produce relevant content that meets the needs of both key stakeholders and our audience
- Manage content SEO research, implementation, and optimization
- Analyze results: site traffic, site ranking, lead generation, and other key metrics
Requirements & Qualifications:
- 4+ years of experience as a Content Marketer in B2B web or technical market
- Excellent interpersonal, written, and verbal communication skills
- Understanding of SEO and key content metrics
- Ability to comfortably oversee multiple project workstreams and scopes of responsibilities
- Excellent project management and organizational skills
- Proactively forms plans directed by metrics and data while keeping our audience experience at the forefront
- Highly motivated, resourceful problem-solver with the ability to lead and interact effectively with cross-functional teams
- Positive and jovial personality
Location
Oregon Preferred (Remote OK)
Job Type
Part-Time
Salary Range
$50,000-60,000 Annual Range* plus equity
*This is a part-time position
Statement of Equal Opportunity
We are a company that values diversity and appreciates the benefits a diverse workforce produces for our team and customers. We welcome all qualified applicants to apply.
To Apply:
To apply, please send your resume and three writing samples to julie@joinpasito.com with the subject line, "Content Position Application - Indie Hackers"
