Joined the UK AI trade association — what it taught me about B2B vs B2C
Building aisa.to — an AI that assesses people's AI skills through conversation.
Quick milestone: we just joined UKAI, the UK AI trade association. Small thing practically, but it forced me to crystallize something I've been wrestling with for months.
B2C users love the product. They take the assessment, get their score (average is 48/100 — most people are surprised how low they score), share it, come back. The funnel is clean and the product sells itself.
B2B is a completely different animal. HR teams want spreadsheets, integration docs, compliance frameworks. They don't care that the assessment is conversational and nuanced — they want to know if it plugs into their ATS and whether it meets their procurement checklist.
Joining a trade association is a B2B move. Networking with enterprise buyers, speaking their language, having a credibility marker they recognise. None of which matters for B2C.
The lesson: you can have product-market fit in B2C and simultaneously have no idea how to sell B2B, even with the exact same product. The product doesn't change. The sales motion, the messaging, the trust signals — all different.
aisa.to if you want to try the assessment yourself — takes about 20 minutes.
Ozan — the procurement checklist point jumped out at me.
We’re testing a service specifically for the stage you’re describing: an AI company has enterprise interest, but the deal starts getting slowed down by procurement, security, governance or evidence requirements.
Instead of another consulting project, we take the buyer’s actual questions, identify the blockers and build the defensible response/evidence package needed to keep the deal moving.
Have you already had aisa.to hit that point with a live B2B opportunity?