Journey & learnings of growing my Android app to reach 50,000 downloads
It's challenging to grow your mobile app in a highly competitive market. I tried several strategies – some of them worked well and some didn't provide expected results.
Being an indie developer, I am always short on resources (financial & otherwise). I have tried methods such as crowdsourcing translations to make the app accessible to more people, A/B testing screenshots to improve conversion rate, various ASO techniques (how does that even work?!).
The app offers several basic features for free and certain basic & advanced features are paid (one time purchase) so it's always a challenge to retain users as so many of them expect all apps to be free. Despite that, the app has reached $1K - $1.5K monthly revenue.
After ongoing efforts of 7 months, the android app has crossed 50,000 downloads. I have written about my journey & learnings. 👇👇
https://taskito.io/dev/growing-your-app-as-an-indie-developer
Let's discuss what strategies you have tried and how it panned out.
This matches what I’m seeing with Kinetic Override too: Android growth is not just “get installs,” it is making the exact first promise obvious. For a utility like mine, people need to understand no-root, Android 15+, local profiles, no ads, and the first recorded tap/swipe loop before they trust the install.
Thanks for sharing your experiences, Jay! I hope you'll hit 100k downloads soon :)
To help out everyone a bit more, I'd like to share two articles on promoting your app for FREE and app store rankings
https://metrikal.io/blog/14-ways-to-improve-app-store-rating-and-reviews/
https://metrikal.io/blog/how-to-promote-an-app/
Hope it'll help. Best.