Juggling Development and Marketing: What's Your Strategy?

Hey IndieHackers Community!

I'm somewhat of a newcomer to the indie development scene. My current life? The typical story: full-time full-stack developer by day, side-project warrior by night 🙂

My routine? Dedicate 3 hours daily and weekends to my side project. The result? An MVP I'm starting to promote. It took around 3 months to develop it. My marketing strategy began with a modest $10-15 daily on Google Ads. The initial outcome? A sobering 4-5 sign-ups. But after tweaking my campaigns, I managed to boost it to 20-30 sign-ups for the same cost.

This experience was an eye-opener. It made me realize marketing isn't my forte, yet I have an extensive dev roadmap to enhance my product's value.

Here’s the crossroad I’m at:

• Balance my time 50/50 between development and marketing.
• Focus the next 2-3 months on development to enhance the product, then shift 90% of my efforts to marketing.
• Seek a co-founder or a friend to handle the marketing and sales aspect.

I'm confident many indie devs have faced similar dilemmas. So, I'm reaching out for wisdom and insights from those who've walked this path before.

I'd love to hear your thoughts and suggestions!

P.S. MVP is here: https://coursecrumbs.com