July Income Report and Analysis: $3,130 profit (-31%)

My July revenue was nearly $5K but profit dropped due to some large expenses. Here are all the numbers:

SALES

Course Sales: $4,807
AdSense: $80
Sponsors: $0*
Consulting/Training: $0
ZTM revenue: $67
TOTAL REVENUE: $4,909 (-3%)
EXPENSES: $1,779 (+249%)
PROFIT: $3,130 (-31%)

*I had pre-booked sponsors from last month but didn't sign up new ones this month.

OTHER METRICS

Email subscribers: 20,521 (+1%)
Unique visitors: 36,100 (-2%)
Page views: 51,200 (+0%)
YouTube views: 40,800 (+5%)
YouTube watch time: 2,400h (+4%)
YouTube subs: 29,359 (+776 = +17%)
New videos: 1
Twitter followers: 8,261 (+7%)

ANALYSIS

In July I completed my Flutter Animations course (finally!) and did a launch sale that brought in an extra $1K.

I shared new articles and tutorials on my website and also started preparing a ConvertKit sequence based on my best articles, so that I can keep my subscribers "warm" with weekly emails.

I also prepared a full redesign spec for my website and hired a designer to carry out the work. Paid $1,000 in advance for this, and this explains the much higher expenses this month.

But overall the revenue was still close to $5K, which I consider a good outcome for the summer months.