June 2020 Dashboard Rebel Book Club

June 2020 Dashboard (vs May) Rebel Book Club

Unique visits 3400 (3600)
Apps 165 (185)
New Members 78 (72)
Conversion 47% (39%)
Cancellations 78 (76)
Member Growth 0
Churn 8% (8%)
Banked £16,985 (£13,868)
Spent £12,492 (£20,764) doesn't include VAT due 2021

Would have been even better had we not got 20 membership cancellations in last 2 days of month. No clear evidence as to why, but maybe more economic squeeze.

What dash doesn't show:

• Pushed our CRM live, will make big diff to ops
• Hosted 2 x great events on Gender Bias with 400 attendees
• Cocktail Kits delivered in the post by Mix & Muddle
• Published a 'Gender Bias' report from our members
• Published a 'How We Choose What We Read' report of Gender & Ethnic demographics of the 175 authors we've short-listed over 5 years, now working on members & publishing industry!

July theme: Icons
July book: Rise Up by Stormzy