Over the past month, I spoke to 10 accounting firms from the UK and Australia about their time management challenges, pain points, and needs. These "customer interviews" were structured in the following way:
The insights we got are incredible. There are tons of big, juicy, and frequent pain points that are on their "high-priority" list.
However, I'm now stuck. All these pain points have a common theme, but I don't know how to bring them all together into a product or a service.
Is there a good way to analyse and ideate based off on those insights? Or better - what are the next steps people and startups typically take after finishing off these interviews?