Just finished reading "This is marketing" by Seth Godin

And was struck by a simple worksheet he has at the end of the book for a couple of questions you need to answer about your product/project/service if you're going to get people interested in it

  • Who's it for?
  • What's it for?
  • What is the world view of the audience you're seeking to reach?
  • What are they afraid of?
  • What story will you tell? Is it true?
  • What change are you seeking to make?
  • How will it change their status?
  • How will you reach the early adopters and neophiliacs?
  • Why will they tell their friends?
  • What will they tell their friends?
  • Where's the network effect that will propel this forward?
  • What asset are you building?
  • Are you proud of it?

Thought I'd post and see what folks think, or hope it otherwise helps someone.


#marketing #growth #fyi

  1. 4

    Great book. One of my favorite points he makes in it is that if you want to make something successful, it can't be boring. Because the first people you need to attract are the ones who are bored and looking for something interesting.

    The only people who would be fine with a boring product are the ones who are happy enough with what they already have, and therefore won't try yours anyway.

  2. 2

    Thanks for sharing. Really inspiring!

  3. 2

    thanks for sharing - sounds like a great book to read.

    what does "How will it change their status?" mean to you?

    1. 2

      I think you'd have to read the book to get the full weight of that one, but he talks about how human beings are constantly seeking some sort of status either as a way to show dominance or by affiliation with something. Generally you want people to get some sort of kick by being associated with you product ... and example is how Apple products became objects of desire because they signalled that the owner had exclusive/exquisite taste by buying said product.

  4. 1

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