And was struck by a simple worksheet he has at the end of the book for a couple of questions you need to answer about your product/project/service if you're going to get people interested in it
- Who's it for?
- What's it for?
- What is the world view of the audience you're seeking to reach?
- What are they afraid of?
- What story will you tell? Is it true?
- What change are you seeking to make?
- How will it change their status?
- How will you reach the early adopters and neophiliacs?
- Why will they tell their friends?
- What will they tell their friends?
- Where's the network effect that will propel this forward?
- What asset are you building?
- Are you proud of it?
Thought I'd post and see what folks think, or hope it otherwise helps someone.
#marketing #growth #fyi