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Just launched a product but found a better name/domain for it. What do I do, IH?
by
Amando Abreu
Is this my body's way of avoiding marketing, or could I be onto something?
I can't speak from experience but my gut-feeling is to buy the domain and sit on it - could be a great re-launch/re-brand at a later point if needed?
Either way I'm sure in a year's time you'd rather be owning that domain than not!
Ended up just buying it and changing it everywhere. It's a better domain name overall.
I think that's the right call, the sooner the better. The last thing you want to do is to deal with setting up loads of 301's later on if you have a really popular site that's ranking well for some stuff, and anyway a better name is a better name, it will matter for a certain audience for sure.