Just launched another LTD campaign... Expecting even better results now!
Hey! 👋
I’m sure you’re familiar with Lifetime Deal campaigns - offers to buy a product for a one-time price, and forever use (ditching monthly/annual subscriptions).
We at Infinity, a flexible project management platform decided to run our first LTD in March this year and had outstanding results in just 10 days, which was the duration of the offer: https://medium.com/infinitypm/how-we-made-70k-in-10-days-by-launching-a-lifetime-deal-without-appsumo-b81d93930c43
This time we did a couple of things differently:
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Have more people in our community to support us
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Have a better product (actually got out of Beta version, now we’re official! 🎉 )
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Have more people in our team
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Organized a referral contest
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Organized an affiliate program
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Have thought of different growth hacking techniques (timing our Product Hunt launch, preparing different content strategies, running a deal during the Black Friday & Cyber Monday discount season, etc.)
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Decided to run an LTD for 1 month this time, instead of 10 days.
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Have a bunch of reviews from the most popular software review platforms
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Created video testimonials about Infinity (Thanks to Joe, Rommel, and Mladen)
And much more!
The first day went amazing, and we’re very excited to get our product to the next level with this campaign!
Oh, and we’ve optimized our homepage just for this campaign.
You can check it out here: https://startinfinity.com
I'd love to hear your thoughts & feedback!
