Just Launched My First Side-Project Landing Page, Bring That Constructive Criticism: AnyOpening.co

One thing that might help is if you talk about the specific people that would need this, and the specific business problem it solves for them, so the reader doesn’t have to make the leap, since the description is so generic, the reader doesn’t know if it applies to them.

Here are some Examples I made up:

I run a hair salon:
“I couldn’t handle the number of walk-ins and juggle the schedule. Anyopening helped me keep my existing customers and bring in new ones!”

I run a dental practice:
“My patients keep forgetting about our appointments, so Anyopening reminds them, increasing the number of patients I see!”

Don’t worry about being too niche or specific. It’s usually a mistake to start broad. It’s counterintuitive, but you want to be specific in who you’re targeting. That way:

1. it’s easier to know where to find them. (Easier to ask friends or search internet for dentists instead of “people that schedule appointments)

2. people tend to buy things if they understand that it’s made for them. You have to make the leap for them.

You should pick a single niche. Especially to start.

https://calendly.com/ has a similar service. What would make this project different? https://calendly.com/

I would use your product. Here's my feedback for your landing page:

• 'Schedule appointments and meetings faster' is a description of what your product does not how it helps your customers. Your main tag line should immediately make it obvious to prospective customers why they need your software.
• 'notify me' is a poor button CTA. Give your prospective customers a reason to sign up now instead of waiting until you launch. Create scarcity or exclusivity now.
• After signing up, you display a generic 'thank you' message. This would be the ideal time to find out more about me and why I'm interested in your product. Perhaps a simple typeform with some questions like 'what do you want to use this product for' and 'how much time/money do you expect to save with this product'. You can use this information to tailor your sales pitch to me later as well as for product development.
• Build trust with me. Show me testimonials, companies who have already signed up, logos and maybe even some information about yourself.
• I might have questions/advice/want to write you a check now. At least give me an email address to contact you on. Ideally include a live chat widget. Drift has a free plan which is easy to integrate and use, if you are new to this.
• Quantify the value you are creating for prospective customers and clearly explain the problem you are solving for them. As your product isn't launched yet and you have little experience, you probably won't be spot on at the beginning - that's why it's important to iterate and get feedback on your value propositions/problems from prospective visitors as soon as possible. Don't be scared to reach out to people who sign up (or via live chat).

Good luck!

Congrats on starting a side-project. If you have any designs or screenshots that would be helpful to see on the landing page. I'm a visual person :)

Good work on the design. It looks great, although it's a very simple landing page.

Now, the main problems I see are:

• your copy
• process
• a way for you to validate payment (if this is going to be paid)

Copy:
I don't really understand why I should be interested in this. Are you targeting businesses only? Or consumers as well? I see only a list of features. You need to ask what would motivate someone to actually use this, think about it from their perspective, and then use THEIR language in your copy. For example:

• Schedule appointments & meetings faster. Why? You could answer that with "it's frustrating manually setting appointments, as it takes too long so I forget sometimes". This could lead you to "Stay on top of your appointments and never miss a meeting".

Always think why should I, ie your ideal early adopter, care?

Process:
Whilst it's not clear who this is for, it's also not clear to me how exactly this would work. Explaining simply (ideally in 3 steps!) how can both a) make it clear what your product does and b) get people more excited to use it.

Validate payment:
Are you going to offer this purely as a free service or is it going to require a monthly/one off fee? If the latter, you really need to validate this! You can test this in a number of ways and, since you currently have a landing page rather than an MVP, I recommend using the Buffer method of letting people select a plan :)

If you're not going to charge, it's still useful to gauge how many are seriously interested.

Good luck and keep up the great work! Love the design :)

You've taken the first big leap! Congrats. In addition to the other great suggestions, I would try to be more detailed about what the product does and its use cases. Maybe even a small graphic showing someone adding it to their site and taking bookings.

This comment was deleted 7 years ago

This comment was deleted 7 years ago