Just launched my high-ticket program (need suggestions)

Hey!

I sell music production and music theory courses. I make around $20k to $30k per month in sales. I get all my traffic from YouTube channel.

My problem: I’ve sold over 1,000 courses at $500 without ever thinking of a way to reconvert my customers. Rookie mistake right?

My solution: build a $5k (high ticket) program for my best customers. My low ticket courses are just on demand course videos. My high ticket program is hands on and custom catered to the goals of the musician.

Now for my bigger problem that I’d love your suggestions on… I’ve sold 4 of these $5k programs in November and ALL were sold to cold audience. It’s like I’m an expert at cold audience conversion and have no idea how to convert current students to high ticket students.

How can I take my low ticket students and reconvert them into a high ticket students?

(More info to help you out… all students reside in my slack room. you have to purchase my course for lifetime access to my slack room. I have 60,000 emails that I’ve never email (no excuse, just lazy and distracted). I collected these emails with checklists and free guides. I have the email address from all current students as well. )

Let me know if there is enough info here for some suggestions.