
Early traction shows wall art and mirrors are the top performers—40% of initial orders came from those two categories alone. What surprised me most? Planters and vases are close behind, even though I thought candle holders would dominate.
Lesson learned: people want to change their space without committing to big furniture. Small accents like photo frames and coasters have lower cart values but higher repeat purchase rates. So far, 15% of customers who bought a coaster set came back for a mirror within two weeks.
I’m still figuring out seasonal decor timing. Launched autumn items early September, and they’re moving slower than expected. Might push winter collection later next year. Also, product photography is everything—first batch had flat lighting, conversions were rough. Re-shot with warm, lifestyle-focused angles, and click-throughs jumped 25%.
If you’re building in home goods, don’t underestimate the power of quality craftsmanship in your descriptions. I added material details and care tips, and returns dropped by half.
Curious what categories others find stickiest in home decor. Still iterating, but this phase is teaching me a ton about customer psychology.