Just published on Illumination — "My 18 Tips to Improve Your Landing Page for More Conversions"
I have just got my article published on Illumination — "My 18 Tips to Improve Your Landing Page for More Conversions"
Written after manually roasting hundreds of real founder landing pages and running AI-powered audits.
These are real patterns from real pages — not theory.
Would love your feedback — anything missing from the list?
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The one most "landing page tips" listicles miss: the page should let a stranger guess your ICP in five seconds. Most conversion advice optimizes elements (hero, CTA, social proof) while the page still tries to speak to three different buyers at once. No amount of CTA tuning fixes an ICP-confused page.
The tell: pricing tiers that imply different customers ($9 solo + $99 agency on the same page = the page doesn't know who it's for), or testimonials from wildly different industries, or a hero that hedges ("for teams and individuals and enterprises").
Second one usually missing: hero describes what the product IS, not what the visitor GETS. "AI-powered collaboration platform" vs "ship your design review in a day instead of a week." Mechanism vs outcome. Most pages lead with mechanism because founders are proud of how it works.
Both are upstream of the tactical stuff — you can nail all 18 elements on a page that's still positioned for nobody specific.