Just shipped the MVP for ToxStop – An elite focus shield to stop context-switching for engineering squads 🚀
Hey Indie Hackers! 👋
I've been working on a problem that drains productivity for a lot of engineering teams: constant context-switching and notification overload. Between impromptu meetings, Slack pings, and late-night alerts, developers spend way too little time in actual deep-flow state.
So, I built and just shipped the MVP for ToxStop—a high-end B2B SaaS designed specifically for engineering managers and developers to reclaim their focus.
It features a clean, dark obsidian UI built for high-end developer workflows, giving teams real-time tracking of focus scores, burnout risks, individual deep-work timers, and distraction mutes.
You can check out the live MVP here: https://b2b-saas-mvp-dashboa-0kxm.bolt.host
I'd love to hear your thoughts, feedback, or any advice on marketing B2B SaaS tools to engineering teams. Let me know what you think! 🛠️🔥
Congrats on shipping. One thing I’d revisit is the positioning — “elite focus shield”, focus scores and burnout risk sound interesting, but the actual outcome for an engineering manager could be much more concrete. I’d lead with what changes after adopting it: fewer interruptions, protected focus blocks, and better visibility into team workload without micromanaging.
The dark developer-tool direction makes sense, but I’d make the value proposition do more of the selling than the “high-end” framing. Have you tested the messaging with engineering managers yet?
Congrats on shipping! Since you asked about marketing to engineering teams: the biggest objection you'll hit is surveillance. 'Focus scores' and 'burnout risk' can read as 'my manager is watching me'. What's worked well for dev tools is making the individual the owner of their own data, with managers seeing only team-level trends, and saying that clearly on the landing page. A custom domain instead of the bolt.host URL will also help a lot with trust when EMs evaluate it. Who do you see as the buyer: the EM, or developers bringing it in bottom-up?