Keep the conversation going before launching (with potential users)
Hi all,
I was wondering how people deal with this.
We are working on our MVP but in parallel, I'm trying to connect with potential users (in our case a lot of them can be found on Reddit). I'm so happy with the bunch of answers we have when I send random DMs, but as we don't have a product yet, I found it hard to keep the momentum and the conversation going, for instance, I ask them how they do it currently, I show them the landing page, and I ask them some questions to validate our assumptions, etc.
How can you keep that conversation going? So they don't forget you exist and you are creating something that can be helpful for them? Without been annoying (I'm always paranoid I'm annoying people)
I'm planning to have some videos and send it to them to get that excitement and gather feedback before we have the product live, but I'm thinking may be I should start thinking to gather this people together as a community? But I have no clue how and if that's the right thing to do just yet or if there is other ideas/steps.
Any tips? Thank you!
This is what we are building currently: https://classermedia.com/
I think there's many ways you can do this. Some possible strategies include:
Provide regular updates: Keep your potential users informed about the progress of your product development. This could involve sharing regular updates on your landing page, sending newsletters, or posting on social media. This can help to maintain interest and excitement for your product, and to keep your potential users engaged.
Invite feedback and input: Invite your potential users to provide feedback and input on your product concept and design. This could involve conducting surveys, hosting focus groups, or engaging with your potential users on social media. This can help to validate your assumptions, gather valuable insights, and refine your product to better meet the needs of your users.
Build a community: Consider building a community of potential users who are interested in your product. This could involve creating a dedicated online forum or social media group, where your potential users can connect with each other, share their experiences, and provide feedback and support. This can help to foster a sense of belonging and engagement among your potential users, and to build momentum for your product.
Overall, there are many ways to keep the conversation going with potential users while you are developing your MVP.
Also, if your curious, I'm developing an MVP right now as well. Currently post a lot about it on twitter: https://twitter.com/TheRealEtch
But you can join my discord community as well: https://discord.gg/DsJXxcMmkC
Good luck on your product!
Thank you so much all!
Your answers were exactly what I needed, some inspiration and other points of views. Thank you!
If this helps others, this is the strategy I'm going to follow:
Outcome: Get their emails (with their approval)
Of course, each person will have a different approach but happy I can have a better strategy now.
As a result of my personal experience, the most important thing in contacting people is to have a defined action that you want the people, as an effect of the contact, to perform. If you write to someone just to talk about a product, there will, most likely, be much less engagement than if there is a specific action to be taken, such as a purchase or a newsletter signup.
Since your site currently supports such a signup, maybe, as @devarifhossain suggests, that's the way to "keep the momentum" - to try to show the the value they get out of it?
How about asking for their email? and sending them occasional updates?