Customer Feedback is the most valuable information that customers provide and it serves as valuable insight into what can be further improved on the product. Customers are an unlimited source of ideas and their ideas should be listened to and discussed with your team. They are the people who use your product every day and can provide handy hints about product improvement that you haven’t even thought about!
https://feedbackbooster.io/blog/keep-your-business-alive-with-customer-feedback