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Keepmail, how to start enjoying newsletter subscriptions

Hi everyone, I'm the creator of the Keepmail product - our main profile is protecting your email, yes that's exactly what we think. But it all went wrong when we went on Product Hunt.

Coming to Product Hunt was very interesting for us - we reached the top 10 in a day and then 60 in a week, we thought we were in just such a niche that this is quite a decent result - https://www.producthunt.com/products/keepmail-hide-email-yet-stay-notified#keepmail.

And then I started to observe how the service is used.

I'll stop here for a bit and tell you more about what we do.

  • we hide your real mail from other people's eyes by creating fake mail, which will redirect letters to your real mail.
  • and we also know how to redirect emails to you in Telegram.
  • Another feature of our product is a transparent system of filtering the sources that write to your mail.

Our main case of using the product, as we thought, will be a story related to the creation of accounts on any resources, so it was.

I conducted one castdev, then I conducted a survey and found out that some of the most active clients we have now are clients who subscribe to newsletters. And here's why it's convenient for them:

  • you no longer have to keep track of where and what your mail is subscribed to, now it's all in one place and has a convenient interface with PAUSE

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  • you can safely turn off forwarding to mail, and leave it only in telegram. A lot of people use this feature, so that the information is accumulated in a convenient place for them, many people have messenger is a working tool

Now if some subscription bored a person, he can easily unsubscribe from it, at the same time he will actually unsubscribe from it, but if suddenly he needs it again, he can resume receiving it.

This case study wasn't the most obvious one for me, so communicate with your customers and ask for feedback! And I went off to think about how to improve a component of my service.

There are some ideas regarding Discord and WhatsApp.

P.S In a month after the release, we have gathered around 270 like-minded people who use us.

on July 20, 2023