Key Business Metrics Every SaaS Company Should Track
https://www.platform.ly/blog/key-saas-metrics/
Despite a common misconception, marketing isn’t just about creativity and advertising. Above all, marketing is a fine analytical science based on numbers, or business metrics. To prove this, let’s answer a straightforward question: What is the main goal of business owners spending thousands of dollars in promotion and lead generation? No doubt, it’s attracting money through new clients and retaining existing ones.
