Killing Product Ideas

What can I say...

• you are not a maker, if you never killed an idea
• you are not a lover, if you never ended a relationship
• you can't value life, if you never experienced death

Part of the journey, isn't it🥴

YES, maybe you should kill the idea now! Or maybe you shouldn't... hmm... 🤔

There is no simple answer.

But! There are some variables to take into account when thinking about killing your idea.

Oh. And context matters. More than anything.

Like every week we had a discussion around this problem with the team. Talking about our experience, when we kill product ideas and when we let them know. What variables we take into account and more.

Might be a good brainfood for some 😌

Context is always super important but there are definitely some factors that you should ALWAYS take into consideration.

Killing your idea can sometimes feel a bit painful and disappointing but it's usually for the better. Sticking with something just for the sake of it is dangerous.