Kualia's End of 2024 Review

Good afternoon / evening all! Wanted to take a moment and share some of the Kualia journey so far in 2024. It's been an exciting year to say the least, and for all of those that have taken a look into our project, had conversations with us, engaged with our IndieHacker content, or hopefully felt inspired in the slightest to take a stab at starting something -- a heartfelt thank you and wishing you the best for 2025!!

SOME OF OUR 2024 MILESTONES
- JUL 13th: First iOS Install (they uninstalled almost immediately)
- JUL 17th: 10+ iOS Installs (they ALL uninstalled almost immediately lol)
- AUG 13th: First in-app subscription (they ended up refunding)
- SEP 1st: Noah (me) joins Igor on the Kualia journey
- OCT 31st: Reached 1,000+ downloads (zero conversions tho)
- NOV 26th: First proper monthly subscriber converts (still active too)
- NOV 29th: Kualia enters the #RCGrowthChallenge (we did not win)
- DEC 1st: MRR Grows to $20 (lots & lots of DM hustling to get this)
- DEC 29th: MRR hits $40 with 11 active subscriptions
- DEC 31st: First breakeven month (~$150 in revenue.. lots of annual subs)
- (current stats from Revenue Cat listed below)

There's obviously a ton missing, not on purpose, just too much has happened in such a short period of time it's impossible to recount everything. Some of the things we're looking forward to in 2025:

- Ridiculous amounts of PMF testing in Q1
- Goal to hit $150 MRR by end of Q1
- Continual iteration of core product from user feedback
- Ad-spend testing and value proposition refinement
- Eventual referral link program for evangelist users

- Tons more, my brain is mush, so I'll sign off here :)