Lack of high-quality coffee beans. This is how Starbucks started

Hello. This week, coffee! Did you know Starbucks started selling coffee beans only?

Key takeaways from the story

• Spot a gap in a growing market
• Copy already proven methods to start
• Start small

Problem/Solution/First Clients

Social Media Actions

TweetaCoffee campaign. It was as simple as tweeting @tweetacoffee to <twitterhandle> and your friend would receive a gift card

Some interesting Starbucks’ books according to GoodReads rates

• Onward: How Starbucks Fought for Its Life without Losing Its Soul
• Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
• The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary

Not only old stuff, but a bit more recent stories

• A clash of culture made Starbucks wait for 47 years to open its first store in Italy. Ok, a bit old, from 2017. Interesting article how companies thinking of expanding, need to understand local culture first
• Travelling abroad when the pandemic is over? You can compare the coffee price in all 76 countries that Starbucks is presented
• Starbucks launched a colour-changing cup last month and now, eBay sellers are trying to make a profit on it, selling it for up to 5 times the official price of US$4

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