Landing feedback wanted for Guildflow: Own your meetup.

Thanks to everyone who shared feedback in this thread. Here are some related updates I've made.

https://www.indiehackers.com/product/guildflow/made-home-page-improvements-based-on-ih-feedback--MCwKA7fB5AMm8nbPmWA

Hey bud, love that you're tackling this problem! I currently have 6+ meetup groups and it is indeed a pain to maintain them on meetup.com

Would love to chat more about what you're building. Whats the best way to connect?

Hey @zorn,

What I like about this idea is that it's oriented around solving very specific problems that you're familiar with. Unfortunately, those problems weren't clear to me from your landing page. I only understood them once I finished your explainer video (which was very well done.)

Consider adding some language at the top of your home landing page like the following:

"Unlike Meetup.com, Guildflow allows you to create private events so that only your invitees can discover and join your event."

"Unlike Meetup.com, Guildflow allows attendees to RSVP in secret -- without broadcasting their RSVP to other people on the site. This way, guests can comfortably attend events that they don't want others to know about -- such as job search events."

One of the key phrases is: "Unlike {competitor}, Guildflow..." This helps readers understand what your product does, and also how you're better than what exists already.

Another key phrase is "so that..." This helps readers understand how your features benefits the users.

I think you did a great job of explaining these things in your video, but it didn't stand out as much for me on your landing page.

By the way, @zorn, if these tips were helpful, then you'll like my website, SplashPad. SplashPad helps you write about your product more effectively by suggesting language as you write. https://getsplashpad.com.

Good luck. Wishing you much success.

Hi. Here is some feedback https://www.loom.com/share/6184897cffe04512923f8e8c28ada1ac. Hope it is useful.

Congratulations on launching!

Some ideas on clarity / offer / differentiation:

• Offer: it sounds like now anyone can create a group for free (in exchange for feedback), but should expect to start paying for a subscription (amount unknown) in July. Depending on your current goals, I'd suggest either adding a ballpark number (if you want to attract people ready to pay), or create a special offer for members joining public alpha pre-subscription and willing to put up with "many features are incomplete and probably broken. Users should expect things to change, sometimes in breaking ways, and know the site still lacks production-acceptable backup and export systems" and provide feedback (if you'd rather get user feedback)

• Differentiation: you answer the "What makes Guildflow special" in FAQ - I'd suggest adding this info to the homepage as well. Possible addition (depending on how top-of-mind privacy and data ownership are for meetup organizers) - what are the additional benefits of not being tied to Meetup of Facebook events (might be a feature comparison table in there)?

• Also differentiation: given that most of us are still stuck with online events, are there alternatives to Meetup or Facebook that are currently perceived as an alternative to virtual meetups (Slack groups?...) - might not be relevant if the focus is on member management and privacy

• Clarity: across website I'd suggest making sure that it's very clear what you want your website visitors to do next (create a group / read FAQ / sign up to get blog & product updates) - at the very least, a call to action at the bottom of key pages

• Homepage: given that there's not much additional copy across secondary pages (FAQ, Pricing, etc.), I'd suggest expanding the homepage to sell visitors on signing up for private alpha by the time they get to the bottom of the page. To do that, I'd add the existing FAQ, pricing info (optimized based on goals), as well as give additional reasons to sign up or ways to overcome frequent objections (if no easy way to migrate from Meetup, how can you help overcome the time / effort objection to switching?)

• Newsletter message-matching: the promise in the footer ("Must have news, articles, and resources for group organizers sent to your inbox every month.") doesn't match the promise on the Newsletter page -> you can either customize to include / exclude product updates based on interest groups, or update wording to make sure you don't lose subscribers. Possible credibility booster: an example of a newsletter with must-have resources / news / articles.

Hope this helps and good luck!