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Landing page: A password manager for your grandma

Hi everyone!

I'm back! I'm slowly building a prototype of Password Diary, and just starting to create the website on Webflow.

Password Diary is a password manager designed for older people.

We are targeting young, tech-savvy people who can help their parents/family by introducing the app to them!

I would love it if you could give me feedback on the website so far! https://password-diary.webflow.io/

The primary purpose is to attract people to register for early access :)

on April 22, 2020
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    Hey. First, I think this is a great idea.

    Password managers have upgraded my life significantly and I just wish I could give that ease to all of the technically-challenged people around me. My immediate question that I didn't see an answer to is: How could you possibly make it easy for them? I know LastPass and 1Password and know that it takes some window switching and copy-pasting, and even 2FA sometimes. Both have learning curves and require a minimum amount of technical knowledge. So how can you make it easy?

    I'm not sure if the uninformed like the stereotypical dad, grandma, etc., would even know to find a password manager so it seems like you are needing to market to millennials or gen-z-ers who know a bit about this sort of thing. So that's an interesting dual target market, but I think it could work.

    1. 1

      Hey, thanks a ton! Really appreciate your feedback.

      In terms of the first question, I've found that technically-challenged people (I need to find a better term that is more respectful and inclusive) have different characteristics and needs than people who use LastPass and 1Password (like you and me):

      1. They often use pen and paper to write down their usernames and passwords
      2. They have a few different passwords that they use across different services (so things like 3231dasdas@A$ wouldn't be a password for them)
      3. Their needs revolve around:
      • Ease of access (hence the notepad in the cupboard) as opposed to 2FA and
      • 'Secure' in the traditional sense (hence the pen and paper)
      • Memorable, relevant passwords

      The last bit of research I need to do before pushing out the MVP I think is to see whether having access to their passwords on their phone where they can easily go into and remember the password they were using for that service is sufficient. I really don't think window-switching and having the password autopopulated is required, but that's yet to be tested :)

      In terms of the second question, I completely agree! That's why the way I designed the page is attempting to appeal to people who are more tech-savvy and nudge them towards helping their loved ones