Landing Page as a Service: What would that look like?

Hey Hackers -

My last post about Landing Pages got some really good engagement : https://www.indiehackers.com/post/the-10-minute-no-nonsense-guide-on-building-the-perfect-landing-page-88cd50d839

I've had this vague idea of a Productized Service for Landing Pages but am now encouraged to pursue it. Basically the idea is for a one time fixed fee + a small monthly maintenance fee you would get a done for you Landing Page hosted by yours truly.

I'm trying to understand what would be a good basic package. Here are some options:

  1. Simple Landing Page (no functionality)
  2. Simple Landing Page with a Contact Form where you get an email anytime somebody submits something.
  3. Simple Landing Page with a Contact Form + An email form that links to Mailchimp/ConvertKit or just a data dump of anyone who subscribed.
  4. Everything above + Authentication and ability to hide certain routes
  5. Everything above + Stripe
  6. Something I'm missing here

I want to offer something simple but not so simple that it's not usable out of the box for people. Of course I will have options for more customizations and me being more intimately involved as well. If you were interested what kind of product would you ideally want at a minimum?


  1. 3

    I believe you really only need #3. The key to landing pages isn't really the functionality IMO. A few weeks ago, my 60-year old dad built his own landing page using a website builder. Even as a dev, I haven't touched and hosted an early-stage landing page myself for a while now. I know services on Fiverr that code pretty good looking landing pages custom for $100 or I could get a HTML template off Themeforest for $20. Hosting static sites is free in many places.

    What really counts here is whether you can provide a better conversion rate, CTA, branding and messaging that I could myself. Can you create nicer graphics? Animations maybe? Set up a proper tagging system for my email signup to see how many I've gotten from each source?

    Iterating on that would also tout me to come back and pay you a recurring fee. I wouldn't do that for "maintenance"

    Those points have unique value I'd gladly pay for.

    1. 1

      I think you nailed it. My initial post got attention and folks reaching out to me precisely because of this. They already had websites but they were unoptimized.

      I wonder then a better play might be for me to do landing page audits and a more involved service like having calls with clients to come up with their messaging/benefits/value prop etc before building the thing out.

  2. 2

    Hey Bilal, this is a service I’m looking to launch myself too. Will go live this week. Though I’m pairing branding with it, as a package.

    I think there’s something about landing pages that works. That said, it depends on the market. From my conversations* with clients (and potential clients), options 1-3 is what they want. Beyond that they’ve wanted full functioning sites.

    *My clients have been people looking to bootstrap a client service, coaches and course creators.

    PS. Happy to connect if you want to chat more

    1. 1

      What tool do you plan to build the landing pages in? :)

      1. 1

        I’m planning on using carrd. Early days, but hope to streamline this with templates.

    2. 1

      Thanks Johan! Yeah I'd love to chat if you have the time. Mind sharing a contact email or way to contact you? Conversely feel free to hit me up at [email protected].

  3. 2

    For what I do, 1-3 would be just fine. I would not need any other fancy services.

    1. 1

      Thanks for replying. Yeah I think that makes sense :)

  4. 1

    Recently I built the landing page for my product and learnt a lot about landing page.

    I think along with #3, there is few things you keep remember-

    1. Content of the website. I think if you can provide the personal content writer to the user that would be great.
    2. One click Marketing. For example- Landing page link should auto publish on platform like IH, Product Hunt, Soical Media and many others.
    3. Google Analytices
    4. Roadmap to how to get maximum traffic.
    1. 1

      Yeah I see how those things are valuable but that's basically doing the whole site at that point. I'd ideally like to be more of a partner rather than be responsible to come up with the content.

  5. 1

    If I understood your post correctly it would look like https://unicornplatform.com/ ?
    (Im not related to the linked page)

  6. 1

    What tool do you plan to build the landing pages in? :)

    1. 1

      Ha! One day I will give in and use Versoly who knows :D

      1. 1

        I really want to build a services marketplace on top of Versoly (we get a lot of requests for landing page reviews, seo etc)

        So just let me know ahah

        1. 1

          That could be cool! Hit me up at [email protected] and we can talk :)

Trending on Indie Hackers
💯 users 💯 days 39 comments Can you give me some feedback? 20 comments How to fight back against Google FLoC 11 comments Returning to the IH scene with two new products after pivoting a failed one 8 comments HootSuite founder Ryan Holmes discusses product validation platform Kernal 8 comments Making bank as a solo founder seems to be rare! 7 comments